Monthly Archive:: July 2011

Jumping the Shark. And Jumping the Gun. Both bad ideas.

{EAV_BLOG_VER:fa0340bcabef07a3} Netflix jumps the gun When you announce a price increase, timing is everything. Netflix learned that the hard way when they broadcast a 62% price hike – from $9.99 to $15.98 – on their basic discs-and-streaming subscription package. The screaming was heard everywhere from backyard barbeques to CNN. Netflix’s earning call was today – [&hellip

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Tabloids, Noise, and Handcuffs. Film at 11.

I started my career in network news around the same time the space shuttle Columbia made its first trip into low-earth orbit. Also around that same time, CNN (acronym for Cable News Network, was referred to as Chicken Noodle News by those of us in “establishment” TV news at the time) brought the 24-hour TV [&hellip

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Event PR: Plan or #fail

One of the best arrows in an organization’s business-building quiver is a well-executed event. Doesn’t matter if it’s a seminar featuring your company’s expertise, or a massive trade show effort in Vegas – planning is critical to achieving that “well-executed” tag. And, other than the actual value-delivered-in-the-room, nothing matters more than your PR strategy and [&hellip

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Freedom (of Responsiblity) on the Fourth of July

Independence Day marks the birth of the United States of America, originating on July 4, 1776 in Philadelphia when the Founding Fathers stopped arguing long enough to sign the Declaration of Independence. As a nation, we’ve been arguing ever since. About what “freedom” means – am I free to shoot my neighbor’s dog because it’s [&hellip

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