Monthly Archive:: December 2012

Oncology for Christmas (or the day after)

I had the opportunity to be a guest on This Week in Oncology’s weekly web radio show with Dr. Richard Just and Gregg Masters. Enjoy!

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Immediate Jeopardy: I’ll take Medical Errors for $100,000!

Curious about how medical errors are reported, and where to find the information? That’s becoming clearer, thanks to technology. Full story is on the Cancer for Christmas blog. Merry Christmas!

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“How much is that?” = quest for VALUE

When you’re shopping for something, sometimes price is the only consideration. Sometimes price matters, but brand is as important as price. Let’s say you’re buying a car. You’ve done plenty of research, using the criteria that are important to you. Fuel economy, vehicle safety statistics, passenger/cargo capacity, style, color – your vehicle-value-determining checklist. Only after [&hellip

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Smokin’ deal. Brand/Social media audit. Get 2013 started right, CHEAP!

It’s almost 2013. Want to set your brand storytelling on fire for the New Year? Looking to get your branding on social media in sync and hotter than Christmas in July? Longing to create some emotional heat in the hearts of your customers? Here’s how you can get 2013 off to a smokin’ hot brand-storytelling [&hellip

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