Archive for Crisis communications

Jan
31

FDA paranoia – who knew?

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In its rigorous search for food & drug safety, the FDA added searching through the personal emails of agency employees who questioned FDA decisions.

That would be an oops – for both sides of that story.

fda titanic

(c) PBS | Frontline

Here’s the lowdown: on Sunday (Jan. 29, 2012) the Washington Post reported that the FDA was being sued by staffers – scientists and doctors charged with testing medical devices – for harassment and wrongful dismissal as a result of the agency’s surveillance of their personal email accounts. That email surveillance revealed that the FDA staffers were contacting Congressional staff with whistle-blower complaints about FDA approval of devices that the scientists and docs thought were a risk to patients.

Hue and cry! Bad FDA!

Actually, I agree that the snoopy surveilling of personal email accounts is creepy, even wrong.

However, here’s the rub: the FDA staffers were accessing their personal email using computers at work. At the FDA. Within the Federal government IT infrastructure. You know, the people that oversee other stuff like Echelon. And the Pentagon. Gee, FDA guys plotting whistle-blower campaigns on work computers – stupid much?

On the FDA side of the story, we have creepy fascist tactics deployed by an agency that should be all about making sure that no pharmaceutical, no medical device, no food product makes anyone sick. Or worse, dead.

The record there? Not so stellar. Can you say Vioxx?

On the outraged-former-employee side of the story, we have some folks who thought they were veryvery smart (scientists and MDs always think that, trust me), but who played veryvery stupid on the interwebz.

Accessing personal email on a computer that belongs to your employer is pretty dumb if you’re doing or saying anything that casts a shadow on the hand that feeds you. Yes, that means you become the bad dog, and that’s not a great role to play. Because “no-no-bad-dog!” translates to “your ass is fired” in this scenario.

Even if you’re on your own computer, and you’re using your employer’s network or VPN, you have no reasonable expectation of privacy.

It boils down to this: just like anything else on the web, don’t put anything on it/through it unless you’re willing to either have it on page 1, above the fold, of the WaPo or the New York Times. Or your boss’s desktop.

The saddest part of this story is that the FDA really does need a total tear-down. It’s become too obstructionist to what could really improve public health, and too easy-peasy for big-money players who want to make the system work for Citizen Corporate, not Mr./Ms. Every-patient.

This lawsuit could become quite the precedent-setter, if it gets past the lower courts with its plaintiffs intact.

Stay tuned for further developments. I sure will.

That’s my story, and I’m stickin’ to it …

Jan
09

Got succession planning?

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If you’re over 55, you’ve been getting junk mail for at least a few years advising you to think ahead about what will happen when you’re gone.

passing-it-onPlain-speaking version: after you’re dead.

That’s a topic that every business owner, and business leader, needs to examine closely, too. What will happen when you’re gone? When you retire, when you cash out, when you deploy whatever your exit strategy turns out to be?

A key part of that exit strategy is making sure your exit doesn’t flatten all the tires on the bus of the business. Or worse, knock the wheels right off that bus.

If you’re running a successful business, you have to think of it as part of your legacy. However, you can’t just write a will saying “everything goes to [insert heir here]” without helping that heir understand all the ins and outs of the enterprise.

Who will take care of your clients? Who will keep production running? How will business development continue?

What’s the plan, Stan?

I’m prompted to think about this topic after losing a friend too young recently. Well, he wasn’t years-young, but he was dreams-young, and that made me think that everyone – doesn’t matter if you’re 25, 35, or 75 – who is responsible for the continuing health of an organization must make a fully-fleshed succession plan to guarantee the organization doesn’t die when s/he does.

Who can you groom to take the reins? Have you drawn up the “what if?” map of how your team will move forward if you’re not there to lead them? Have you consulted with an expert who can draw you the full map of a succession plan?

Talk to other CEOs that you trust. Ask them how they built their legacy plan. If they look at you like you’re speaking Martian, talk to the law firm that represents your company. Or simply Google “succession planning” and your city, state, or ZIP code.

If you’re in the US mid-Atlantic region, you can just start here: Assura Consulting. (Full disclosure: not a client. Just folks whose expertise I trust.)

Otherwise, the terrific enterprise tree you grew from a seedling might wind up ground to pulp.

That’s my story, and I’m stickin’ to it …

Dec
12

Year-end career-end in review

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This year has seen some really stunning examples of how to completely screw oneself, and one’s career, in public. Here’s a review of some of my favorites:

  •  Anthony Weiner’s wiener: Do not take a picture of your package and post it on Twitter. This is a rule for everyone. If you do this, be prepared to watch the job you’ve had for 12 years disappear in a bright, shiny flash. And to become a never-ending joke in the process.
  • Aflac duck drowns in tsunami: Gilbert Gottfried managed to tank his career with some very ill-advised tweets in the days immediately after the Fukushima tsunami. Note to self: when hired to provide humor and comedy material for a client, insult comedy is the *wrong* approach.
  • GoDaddy CEO shoots elephant, wounds brand: Bob Parsons shot an elephant, and almost brought down the mastodon that is the GoDaddy brand in the process. When your business is high-profile, low-profile hobbies are a good bet. Take up golf. Much less likelihood of killing your brand with a 5-iron.
  • Ashton Kutcher is a no-talent jerk. Who knew? Well, actually, I think a lot of us knew. But when he leapt to Joe Paterno’s defense in the hours after the Penn State pederasty parade started up, he showed just how clueless and tone-deaf he is. Along with that total lack of talent. I almost felt sorry for Demi. Almost.

Some rules to live by: don’t do or say anything on social media that you wouldn’t want on the 1st page, above the fold, of the New York Times. Because that’s exactly what could happen, even if you’re not Anthony Weiner, Gilbert Gottfried, Bob Parsons, Ashton Kutcher, or countless other social media idiots.

That’s my story and I’m stickin’ to it …

 

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bathroom bolshevik breedingRecent events have led me to believe that the world is populated by blind people. Or at least people who are easily sold on crazy.

One of those recent developments is the unfolding drama at Penn State, where icons of college sports – both the college and the coach – have been revealed to have been, if not active perpetrators, at least willing-to-look-the-other-way co-conspirators in child sexual abuse.

I use the image on the right because (a) it’s one of my favorite ad posters ever and (b) what happened at Penn State happened in a washroom.

If you see something, SAY SOMETHING. Even if you don’t/can’t/won’t DO something, at least speak up. And don’t take “it’s just [insert utterly unacceptable excuse here], don’t worry, I’ll take care of it” as an adequate response.

SAY something to someone who can/will DO something. Not the bishop that the pedophile priest works for. Not the coach who’s the supervisor of the guy who’s raping a child in the shower.

SAY SOMETHING to the cops.

“If you see something, say something” is the tag-line for a current Dept. of Homeland Security awareness campaign, aimed at stopping terrorist activity before it becomes an actual attack.

If rape isn’t terrorism, I don’t know what is. All crimes against persons – assault, rape, mugging, et al – is terrorism on a small scale, leaving marks as deep as surviving a bus bombing. In some ways, these very personal attacks leave deeper marks, because an entire community doesn’t share the victim’s experience. The person is left to deal with the aftermath alone. Just as the Penn State victim – he’s been dealing with the aftermath since 2002, essentially alone. And now the whole world is watching.

If you see something – someone hitting a child, slapping their spouse, raping a child in a freakin’ locker room – SAY SOMETHING. If you see it in your house. If you see it on your street. If you see it in the office. If you see it at your school.

See bullying? Say something. See domestic violence? Say something. See a theft, or an assault? Say something.

Find someone with a badge and a gun – and not just a university/school cop, either – and report what you saw. Keep talking until they listen.

If you see someone with a badge or a gun perpetrating a crime, call the FBI. Use your cellphone camera, and take it to the media.

See something? SAY SOMETHING.

All that it takes for the triumph of evil is for good men (and women) to do nothing. That’s always true, and never more true than in the situation where both the Catholic church and Penn State find themselves. An institution that’s trusted with the care and education of children has no excuse: if you see something, say something. Otherwise you’re approving the act.

It’s that simple.

That’s my story, and I’m stickin’ to it …

Herman Cain image

photo credit: Toby Harnden|Daily Telegraph

The quadrennial silly season known as the US Presidential race has been in full cry on the Republican side for about six months now, with some highly entertaining spectacle already on display. Unfortunately, a popular favorite, Herman Cain, who had built up quite a head of steam as a leading contender, has been somewhat sidelined by accusations that have put his campaign in PR-crisis-management mode.

First, let me make it clear that I have no dog in this fight. I’m still waiting for the Logic Party to form, and meanwhile am a member of the No Labels movement – in other words, I’m apolitical outside the voting booth. Inside the voting booth, I hold my nose and do the best I can under the circumstances.

My purpose here is to point out the three simple, yet critical, steps Cain and his campaign communications team should have taken to, if not 100% avoid this epic mud-fest, at least keep it at small-mud-puddle level.

  1. Vet the candidate fully. Pretend you’re on the oppo research team of another candidate and vet the bejabbers out of your guy. Or gal. Go after anything that could possibly lurk as a Nannygate, or sexual harassment, or financial/business ethics challenge. The Cain team is steeping in a big bucket of #epicfail right now, because according to London Daily Telegraph US editor Toby Harnden, oppo research leakage was what led to the Politico piece that started this mud-fest.
  2. When you know the worst, plan the response. When you’ve got all the skeletons out of the closet and into the living room, start figuring out how to make them look less threatening. In this instance, simply putting the story out themselves would have taken much of the power of it off the table. “Allegations were made, this was the result, the candidate denies that there is any truth to them, but the decision was made at the time to settle the suit/issue/whatever” and move on. Never, ever let a big story about you get out there, unless you’re the one putting it out there. If one does, particularly at this stage of the game, you’re in crisis-response mode at the cost of core-message mode. Cain will now have to talk about this every day, or look like he’s dodging talking about this … every day. Not a path that’s likely to wind up at 1600 Pennsylvania Avenue.
  3. When caught out, make a full statement and then move on. Cain is caught in a cycle of no-comment/denial/bimbo-eruption/feeding-frenzy. This is a really bad place to be, because at this point pretty much anything he says will be discounted as reluctant disclosure. If his campaign had rigorously acted on Tip #1, Tip #2 would have been pretty easy, and Tip #3 might have been completely unnecessary. He’s now going to be chewed on daily until the bimbo eruptions subside. He can keep up the no-comment/denial protocol, but that will keep him in the feeding-frenzy box for the foreseeable future.

I feel for the guy. I covered every Presidential race from 1980 to 2004. As I put it in my bio: I covered wars, Presidential campaigns, and Presidential campaigns that turned into wars. Politics is a rough, nasty, no-holds-barred business – the higher the office, the sharper the knives and the bigger the guns you’ll be up against.

Failing to recognize that, and failing to get in front of any negative information in your past by revealing it yourself first, guarantees painful war wounds.

That’s my story, and I’m stickin’ to it …

I don’t care what being in love means regarding saying you’re sorry. Personally, I think Erich Segal’s book sucks, but I digress.

If you’re in business – running one, managing one, working for one – you’re in the apology business. In fact, being human puts you in the apology business 24/7/365. And business always needs a good dose of human, particularly in the age of the 24-hour news cycle and the Facebook Fan Page wall post.

Not being human, and being willing to admit you made a mistake? #fail.

In a great post on INC.com, Tim Donnelly gives very solid tips on how to approach the brand apology when your business screws the pooch. His #1 tip: just say it. “I’m sorry.” Simple … so why is it so hard for a brand to do that?

I think the root cause of brand cluelessness is that businesses forget that they are, after all, human. They may own skyscrapers in cities around the world, but guess what? Those buildings are full of … people. Doing business with … people.

When your spouse, or your buddy, or your kid do something to hurt you or your feelings, they apologize. You do the same thing when you screw up. (If you don’t, let me know. I know some terrific divorce attorneys.) Same rules apply if you’re J.C. Penney, the example that Donnelly uses in his piece.

Be human, don’t be a brand-droid.

You don’t have to literally fall on your sword, or drape yourself in sackcloth and ashes (I still have random PTSD episodes from 12 years of Catholic education) to apologize. You don’t have to take responsibility for every goof since the beginning of your brand’s recorded history, either. Just say you’re sorry, and then you can move on.

If your factory releases a cloud of toxic gas that kills a few thousand people, you’ll have to do a little more than say “sorry” – just ask Union Carbide. Oh, right, you can’t ask them, because they never actually said they were sorry about poisoning Bhopal. Which explains why they WENT OUT OF BUSINESS.

See how powerful an apology could be? And how not issuing one might literally kill your business?

Use words that convey regret without taking responsibility for every hurt the offended party has ever suffered. Just saying “I’m sorry” can completely defuse a brand revolt. Couple that apology with a clear outline of how you plan to remedy the hurt: priceless. Really. Try it.

We all make mistakes. We’re human, that’s part of the journey. A business that recognizes its own humanity, and that of its customers, by making a sincere apology when they screw up will ultimately drive more loyalty for their brand than a business that’s 24/7 shiny-happy-people. ‘Cause shiny-happy will eventually fog up, or blow up. Trust me on that one.

Be human.

That’s my story, and I’m stickin’ to it …