brand Archive

Medical Monopoly: Medicine has a major image problem

When you hear the word “monopoly,” does it fill you with a warm and fuzzy feeling? (Unless you’re Hasbro, you really should say no, unless you’re a cyborg.) Healthcare is a monopoly. We can’t DIY cancer treatment, or surgically repair a broken hip for ourselves, so we have to go to the medical-industrial complex to regain [&hellip

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Smokin’ deal. Brand/Social media audit. Get 2013 started right, CHEAP!

It’s almost 2013. Want to set your brand storytelling on fire for the New Year? Looking to get your branding on social media in sync and hotter than Christmas in July? Longing to create some emotional heat in the hearts of your customers? Here’s how you can get 2013 off to a smokin’ hot brand-storytelling [&hellip

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HealthWorksCollective video interview series … and me

I had the privilege of talking to Joan Justice, who’s heading up the new HealthWorksCollective channel, which is part of the Social Media Today online media empire. My topic is the one that is becoming my tagline: healthcare costs, and “how much IS that?&#

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Don’t wind up on the least-wanted list

Yes, kids, it’s that time of year again. ChristmaHanaKwanzaKah is once again in the hearts and on the minds of everyone from sea to shining sea – and beyond – so it’s time for a remedial lesson on How to Succeed in Business Without Really Lying. Here are the Mighty Casey Media rules for surviving [&hellip

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New Golden Rule: See something? SAY SOMETHING.

Recent events have led me to believe that the world is populated by blind people. Or at least people who are easily sold on crazy. One of those recent developments is the unfolding drama at Penn State, where icons of college sports – both the college and the coach – have been revealed to have [&hellip

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