Archive for humor

It’s fascinating to watch something take hold in the zeitgeist (look it up). Particularly when it’s something that has been solidly planted in one’s own personal zeitgeist for … ever.

The hot topic in business social media right now is humor. As in “bring the funny to get attention and customers” – which is true, but is also a dangerous recommendation.

Riddle me this: if laughter is the best medicine, why aren’t more doctors telling great jokes? Other than Ken Jeong, and he’s not actually seeing patients any more.

Recommending that marketing teams use humor is like tossing your 16  year old the car keys and saying, “you’re old enough, go drive!” It might be true, but it’s very dangerous, and it’s likely to end in tears and big legal bills.  Just ask Aflac - their recent experience with business humor via their loose cannon of a spokes-duck pitchman, Gilbert Gottfried, did exactly that.

Here’s what you have to do to put humor to work for your corporate messaging strategy: hire a comedy writer. One who understands both comedy AND business. Who can work with you to identify what makes your target customer(s) laugh, who can help you build some organic and authentic comedy that will make your message penetrate and motivate your audience.

Full disclosure: I’m a writer. I’ve done stand-up for years. I haven’t pushed the comedy thing much in the business arena over the last couple of years because whenever I did, it was to the sound of … well, not silence exactly. It was more like speaking Urdu to a room full of Inuit: blank stares.

The key here is that combination of humor and business sense. You have to understand strategic brand messaging in order to stand it on its ear.

Using humor in social media requires a clear view of your audience, an understanding of what that audience reacts to, and some special-sauce experimentation – one of which sauce’s key ingredients is the willingness to look/act funny – to create funny-with-intent content.

Willing to take a small risk that could pay off large? Hire a comedy writer, let that writer work with your marketing team, your sales team, your ad agency, your PR firm. Shake well, stir frequently, keep the heat level and even. Then, when the sauce is blended just-so, pour it on. And don’t forget to measure the results – we are, after all, talking about your business. And you cannot improve anything that you do not measure.

That’s my story, and I’m stickin’  to it …

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Mar
30

Beeting Up On Oneself

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As a person participating in the fun-filled romp known as chemotherapy, your ‘umble correspondent has been able to make all sorts of wonderful discoveries.

There was "anorexia", wherein our heroine was introduced to the practice of picky eating. Not something she had been familiar with previously, at all.

There was "chemo brain", wherein she learned just how stupid "dumber than a box of rocks" really was. Is. Whatever.

Today, she learned that the two can be combined in new and interesting ways.

Say, f’rinstance, one learns that one’s blood is dangerously low in something called neutrophils – due to the aforementioned chemotherapy’s Sherman-like march through one’s bloodstream toward whatever cancer cells might have the temerity to remain within one’s corpus. (Note – there ain’t none, one just has to run the bases, like any other home-run hitter.)

One reads up on neutrophils, and white blood counts, learning that a diet rich in beef, cooked mushrooms, and red/orange/yellow wegetables is just the ticket for getting that neutrophil level back up to the mark that will prevent our heroine from getting hit with Neulasta. That being the drug used to hammer one’s marrow into manufacturing neutrophils, while also apparently causing bone pain – IOW, not something our heroine is inclined to entertain the deployment of, since she’s got entirely enough chemicals runnin’ ’round her veins, thank you very MUCH.

Anywise, the thought of some yummy beets seems like a good thing, and she hits the local Kroger in search thereof. What ho! Organic beets! With greens on top! On Wednesday, the beets are steamed and enjoyed, with a steak and sautéed ‘shrooms. Yum. She feels better already.

The greens were left in the weg crisper, and today’s lunchtime seemed like just the time to wilt ‘em, butter/salt ‘em, and get outside ‘em. So she did.

Oh – has it been mentioned that a regular side effect of chemo involves the, um, acceleration of elimination of the alimentary sort?

We think she set some kind of land speed record around the time from beet-green ingestion to beet-green removal. The old aphorism about what goes fast through a goose came to mind.

Beet feet, indeed.

The things one learns when one isn’t paying attention.

That’s my story, and I’m stickin’ to it…

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Feb
22

Chemo-rama

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For those of you who have been paying attention, you know I got breast cancer for Christmas. I had my first chemo treatment on Monday, 2/11
(in keeping with that holiday theme – Happy Valentine’s Day, early!), and so far the after-effects have been weird,
but manageable.  I keep thinking of cartoons where some character starts
quivering, and then his head explodes into a Dali-esque fright mask with, oh, a
foot springing out of his forehead.

That hasn’t happened. Yet.

What is happening is that instead of my usual
eat-like-a-garbage-truck self, I’ve become someone who has to think hard about
what might be edible. The data sheet on my chemo cocktail lists this side
effect as “anorexia” – which makes me laugh so hard I can barely breathe. My
name and anorexia in the same sentence? Get outta town.

The closest analog I can come up with for the current
eating sitch is this: back inna day, when I did offshore sailing, there were
more than a few times that the rest of the crew was crawling around on the
deck, beggin’ to die. At those times, my experience was usually, “well, I don’t
feel GREAT, but how about I make some soup?”

The most memorable version of this was twenty years ago,
delivering the schooner ORIANDA from Lauderdale to Tortola.
The skipper decided to leave Lauderdale literally on the tail of a hurricane
(luckily only a weakening Cat 1), just before midnight.

No, it didn’t seem like a great idea to me, either, but a
ship is not a democracy.

Another woman on the crew and I had drawn 12-4 watch,
meaning we were first up, and would be fighting the Gulfstream by 2am. When we did hit the Stream, we had 15 foot
cross-seas and were shipping green water over both bows. Both my watch-partner
and I were literally tied to the boat (as one always should be offshore),
taking turns steering, which was like trying to wrestle an anaconda. At about
3am, the engine started to sputter (we were under engine and sail power – we
needed everything we could get to keep the ship stable!) – the skipper and the
mechanic headed into the engine room to see whassup. Diagnosis: busted fuel
hose.

The engine room was off the pilot house, which was
directly in front of the steering station. In order to work on the engine, the
pilot house light needed to be on. In order to see the compass and steer a
course, the helmsman needed to have the pilot house light OFF. We struck a
compromise – I would hold the pilot house hatch doors closed and shield them
with my body, preventing the light from hitting the helmsman in the face and
thereby risking a course change for Havana.
Or Maine.

So, there I was, holding the doors closed as heavy diesel
fumes rolled past, and the boat tossed around like we were driving through a
washing machine on full agitate. Right about then, the 4-8 crew staggered up on
deck. The first mate, who had asked me every five minutes before we left port
if we had enough Dramamine on board “because sometimes people get seasick on
these deliveries”, took over the helm – which was right behind me, remember? –
asked the skipper for his course, was told zero-nine-zero, responded “aye, aye,
steering zero-nine-….” The rest of his reply was literally drowned out as he
started hacking up everything he’d eaten since the Carter Administration.

He continued this until dawn. My watch-mate had to
re-take the helm, since first-mate-dude was pretty useless. Really hard to
steer while barfing – you tend to drag the wheel over with you as you heave.
I’m still holding the pilot house doors closed. So: diesel fumes, a violently
ill crewmate less than two feet behind me (at this point, he was like a sodden
mass of rags at the bottom of the cockpit…yep, beggin’ to die), and motion so
violent that we’re all literally hanging on for dear life.

What I wanted most right then – other than for things to
settle down, just a bit, or for blessed dawn to break – was some coffee. And
some soup. Which I got, a few hours later, once the dawn did break and I could
get down to the galley (I was ship’s cook), clear away the debris from the
rough passage, and get things going.

So, chemo “anorexia” for me is more like eating like a
10-year-old. PB&J sandwiches, mac-n-cheese with grilled chicken, chicken
noodle soup. My usual chili, garlic, and stinky cheese palate has vanished.
It’s only until June, though – who knows, maybe I’ll feel better about bathing
suit season after this!

That’s my story, and I’m stickin’ to it.

Feb
14

Dispatch from Cancer Camp

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It’s been a while, so let’s catch up: got cancer for Christmas (whoopee!), and then a New Year lumpectomy, followed by Valentine’s Day chemo. Coming up later this year – Fourth of July radiation, in which I’ll get beamed up by the mother-ship.

Enough of that. Back to another story already in progress.

I’m sure you’ve wondered why I haven’t weighed in on all the twisted tales being told daily – even hourly – by all sides of the current political race. All sides in that sense including the candidates, the flacks, the mainstream press, and "new media", a/k/a the blogosphere.

The answer there? Exhaustion, pure and simple.

Back inna day, when political noise emanated from just the campaigns and the mainstream press, I thought there were way too many words being used to describe way too little real thought or policy. Adding the chorus of new media voices to that dissonant opera has done…what, exactly? At best, it gives every possible view the opportunity to have its champion, particularly on the media side. At worst, it confuses the hell out of everybody.

This reflects the scattered political landscape this country – and any democracy – has, whatever tidy little bundles history books try to make out of the American past. For every issue: fetal rights, fetal pig rights, gay rights, "sanctity of marriage" rights (that’s got to be a joke, considering the divorce rate in the U.S.?), education, dedicated ignorance (a/k/a "teaching creationism"), there is a candidate that will meet your needs.

Once you pick one…is he, or she, electable? That’s what this long, muddy slog toward the first Tuesday in November is purportedly about. I have to admit, though, that as I watch this horse race, I’m thinking less Lincoln, "To give victory to the right, not bloody bullets, but peaceful ballots only, are necessary", more Barnum, "There’s a sucker born every minute."

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Dec
24

What I Got for Christmas

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Remember that old song, “All I Want For Christmas Is My Two Front Teeth”?  A sincere cry, albeit with a lack-of-dentition lisp, for a physical transformation. Just in time for Christmas.

I’ve had occasion to recall that song in the last few days, as well as one of my favorite Jules Pfeiffer cartoons.  In the cartoon, a guy is bemoaning all the things in his life that have been discovered to cause cancer, the most recent being scotch whiskey.  In the last panel of the cartoon, he lifts a glass (scotch, of course) and says, “Whoopee! Cancer!”

This year, I got cancer for Christmas.  Whoopee! Cancer!

Yeah, yeah, I can hear you screaming.  Trust me, it was a gift, and here’s why.  I’ve gone for a mammogram every year since I turned 40.  That’s fifteen of the suckers.  This year, instead of hearing what I’d heard every year before – “see you next year” – I heard this from my radiologist as we looked at my films: ”Hmmm…”  There was a “thing”, and he wanted to take a look at it.

Magnification mammography.  Stereotactic core biopsy (for this procedure, I highly recommend an IPod
with volume set to “Stun” playing something like the Clash or Pearl Jam).  A diagnosis where he actually said, “Well, I’ve got good news and bad news.”  You can guess the bad news, right?  The good
news is that it’s so small that the only thing that makes it Stage 1 vs. Stage 0 is that it’s an invasive carcinoma.

Why am I telling you about this?  I think you probably have an inkling already.  Girls, get your mammograms.  Get a baseline by 40, and then get one every year after 40.  Guys, encourage the girl
you love to get her mammograms. And help her get through what might come after, because it will be infinitely preferable to planning her funeral.

Girls, I know that mammography is a classic example of a medical device made by a man.  I know that you feel like you go in a 38C and come out a 42 Long.  I know that if guys got screened this way for testicular cancer, there’d be some big changes quick.  As much of a pain in the boobs
that mammograms can be, this one saved my life.  There was no lump.  Who knows when
a lump would have been palpable, and how far this thing would have spread by then?  I’m glad I don’t have to learn the answer to that question.

I’m taking this as a gift.  I’m also choosing to look at what’s going to get yanked out of me this way – it will be a complete encapsulation of all the anger, resentment, self-doubt, all the crap collected on a 55 year journey.  It’s coming out, and I’m moving on.

Since I’m more of a Druid than anything else at this point, I’m marking the Winter Solstice this year as my Yuletide celebration.  The end of the darkness, and the return of the sun.  An appropriate image for a time in my life where that has, literally, happened.

Happy New Year.

Categories : healthcare, Life & Times
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Dec
28

Oh, Jerusalem!

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My life at times feels like one long experiment in whatever the reverse of “aversion therapy” is in regard to bugs. Particularly spiders. I can tolerate spiders up to 3/4″ in span, but once they get bigger than that I start to hyperventilate. Which makes orb weaver season here in Virginia a challenge. One of the little dears will invariably, overnight, make a web across the back door. When I open the back door, I’ll almost get spider-face.

My favorite, if one can call it that, bug story started when I was eleven, and had its big finish when I was twenty. At eleven, I was living in Coronado CA, in a house that’s still my favorite-I-ever-lived-in. A stucco and tile hacienda-style deal, with a central courtyard that had an olive tree and an entire wall of morning glory vines.

One night, I was in my bed reading, when I caught movement out of the corner of my eye. On the other of the twin beds, a bug built like a combination between ant and grasshopper – three-segmented body, long articulated back legs – and the size of a woman’s size five shoe was making its way along the side of the spread.

Like the good eleven year old Girl Scout I was, I screamed my head off and bulleted out the door to the courtyard. My parents didn’t see the bug and chalked up my screaming fit to imagination.

I slept on the couch in the living room for two weeks.

Nine years later, I was living on Mt. Davidson in San Francisco, in a basement apartment with two other girls. I awoke one night to banshee screaming – my roommate was dancing around her room, waving her (extremely long) hair around like one possessed. Once she was coherent, which took a while, she stuttered out that “it..it..was on my foot, and..and..then it ran up to my neck and it was in my hair!” “It”  was an insect.

I didn’t see “it”.

A week later, I was standing in the door to the screaming, long-haired roommate’s room. She was sitting on her bed. She stopped talking and her eyes bugged out looking at something near my feet. I looked down. It was the bug from my room in Coronado. Or at least its cousin. In a fit of sangfroid, I grabbed a  large plastic bowl that just happened to be handy and put it down over Bugzilla.

About twenty minutes later, a male friend arrived for beer and skittles (or at least tacos) – we three maidens did the “oh, we need a big strong man to kill the bug” dance. He puffed up his chest, smirked a bit at our girlish fright, grabbed an old magazine, and proceeded to the bowl.

He up-ended it, screamed like a Girl (Scout), and then the sound of furious smacking ensued. For at least three minutes.

When he finally reduced the magazine to pulpy shreds, he was pale and sweaty. His only comment was “f*ck, that thing was HUGE!”

I later found out said bug is called a Jerusalem cricket, or a potato bug. Here’s a link with a picture. I still have trouble looking at it…

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