Yes, kids, it’s that time of year again. ChristmaHanaKwanzaKah is once again in the hearts and on the minds of everyone from sea to shining sea – and beyond – so it’s time for a remedial lesson on How to Succeed in Business Without Really Lying. Here are the Mighty Casey Media rules for surviving
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The #1-with-a-bullet rule of social media, no matter what platform, is: be authentic. This does not mean that you should be an authentic idiot, however. I had a troubling conversation on LinkedIn a few days ago, with someone who sent me a connection request. I’m a pretty open networker – my only rules are Have
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It’s fascinating to watch something take hold in the zeitgeist (look it up). Particularly when it’s something that has been solidly planted in one’s own personal zeitgeist for … ever. The hot topic in business social media right now is humor. As in “bring the funny to get attention and customers” – which is true,
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You can spend a lot of worthwhile time on LinkedIn – it’s a great place to study industry trends, listen to meaningful conversations, and keep an eye on your competitors. What does your LinkedIn profile say about YOU? Sure, it’s got a chronological list of all the great companies you’ve worked for, and the degree(s)
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Personal branding & social media tips and tools for those seeking their next customer – if you’re looking for a job, you’re looking for a customer

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