personal branding Archive

Don’t wind up on the least-wanted list

Yes, kids, it’s that time of year again. ChristmaHanaKwanzaKah is once again in the hearts and on the minds of everyone from sea to shining sea – and beyond – so it’s time for a remedial lesson on How to Succeed in Business Without Really Lying. Here are the Mighty Casey Media rules for surviving [&hellip

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#1 thing NOT to do on LinkedIn

The #1-with-a-bullet rule of social media, no matter what platform, is: be authentic. This does not mean that you should be an authentic idiot, however. I had a troubling conversation on LinkedIn a few days ago, with someone who sent me a connection request. I’m a pretty open networker – my only rules are Have [&hellip

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Want to add humor to your message? Hire a comedy writer. Really.

It’s fascinating to watch something take hold in the zeitgeist (look it up). Particularly when it’s something that has been solidly planted in one’s own personal zeitgeist for … ever. The hot topic in business social media right now is humor. As in “bring the funny to get attention and customers” – which is true, [&hellip

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Why Your LinkedIn Profile Sucks & What To Do About It

You can spend a lot of worthwhile time on LinkedIn – it’s a great place to study industry trends, listen to meaningful conversations, and keep an eye on your competitors. What does your LinkedIn profile say about YOU? Sure, it’s got a chronological list of all the great companies you’ve worked for, and the degree(s) [&hellip

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Another Story for Job Seekers

Personal branding & social media tips and tools for those seeking their next customer – if you’re looking for a job, you’re looking for a customer

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