The word "story" and the word "lie" – or, less in-your-face, "prevaricate" – are often thought to be synonymous. They often ARE synonymous. The marketing & advertising world is full of all sorts of examples: skin lightening creams; all the, um, "enhancement" products for one’s "masculinity" that keep spammers in business; bait-and-switch electronics ads in [&hellip

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