Monthly Archive:: July 2007

How Technology Is Revolutionizing the Trucking Industry –

Here’s an example of what I mean when I say “tell a story” – this is a press release I wrote last week in advance of an event that took place this morning.  Please notice that at no time during this release is anyone “pleased to announce” anything– that phrase literally makes me grind my [&hellip

Read More…

Now, who will you tell your story TO?

In this week’s New York Magazine cover article – the one that has Katie Couric on the cover saying, "Some days I’m like, oh my God, what did I do?" – the core of the issue, the a-ha, that’s why they’ve got a problem revelation, was right there at the top of page four:  At [&hellip

Read More…

What’s YOUR story?

Do you talk to panhandlers? How about the compulsory car-wash – you know, the guys at the corner who swarm your car at red lights and “wash” (actually, smear) your windshield? The panhandler and the compulsory car-wash guy are both interruption marketers. They spring out at you as you pass by, simply because you’re in [&hellip

Read More…