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Month: September 2011

My #1 social media rule: be human first. Then be a brand.

I’ve noticed a huge increase in friend requests on Facebook and invitations to connect on LinkedIn that come from logos, not faces. I don’t accept any of them, and here’s why: the word “social” precedes the word “media” for a

Mighty Casey September 26, 2011December 3, 2012 Business, PR, Social media, Storytelling No Comments Read more

e-Patients in Philadelphia. Echoes ensue.

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I had the opportunity/privilege to participate in a conversation with other health activists and e-patients about a Digital Patient Bill of Rights recently. I’ve posted an overview of the conversation on the Cancer for Christmas blog. Give it a read,

Mighty Casey September 21, 2011December 14, 2012 Healthcare, Social media, Storytelling No Comments Read more

Being in business means you’ll ALWAYS have to say you’re sorry.

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I don’t care what being in love means regarding saying you’re sorry. Personally, I think Erich Segal’s book sucks, but I digress. If you’re in business – running one, managing one, working for one – you’re in the apology business.

Mighty Casey September 19, 2011April 25, 2013 Business, Crisis communications, Entrepreneurs, PR, Social media, Storytelling No Comments Read more

“Screw it, let’s do it.”

“Screw it, let’s do it.”

The headline on this post is the title of Richard Branson‘s business memoir. The full title: Screw It, Let’s Do It: Lessons in Life and Business. The link will take you to the book on Amazon, so you can just

Mighty Casey September 12, 2011October 15, 2013 Business, Entrepreneurs, Healthcare, Social media, Storytelling No Comments Read more

How to de-power your PR in a crisis

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On August 27, a very angry Hurricane Irene came calling all up and down the east coast, including Virginia – which is where I live. I have plenty of hurricane experience, including a sojourn 500 miles offshore in a schooner

Mighty Casey September 5, 2011December 14, 2012 Business, Crisis communications, PR, Storytelling No Comments Read more

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