Monthly Archive:: September 2011

My #1 social media rule: be human first. Then be a brand.

I’ve noticed a huge increase in friend requests on Facebook and invitations to connect on LinkedIn that come from logos, not faces. I don’t accept any of them, and here’s why: the word “social” precedes the word “media” for a reason. Social media is social. My Oxford American dictionary defines social thus: 1. of or [&hellip

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e-Patients in Philadelphia. Echoes ensue.

I had the opportunity/privilege to participate in a conversation with other health activists and e-patients about a Digital Patient Bill of Rights recently. I’ve posted an overview of the conversation on the Cancer for Christmas blog. Give it a read, and tell me what you think. Really

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Being in business means you’ll ALWAYS have to say you’re sorry.

I don’t care what being in love means regarding saying you’re sorry. Personally, I think Erich Segal’s book sucks, but I digress. If you’re in business – running one, managing one, working for one – you’re in the apology business. In fact, being human puts you in the apology business 24/7/365. And business always needs [&hellip

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“Screw it, let’s do it.”

The headline on this post is the title of Richard Branson‘s business memoir. The full title: Screw It, Let’s Do It: Lessons in Life and Business. The link will take you to the book on Amazon, so you can just do it and buy the book. I had the opportunity to literally see Branson in [&hellip

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How to de-power your PR in a crisis

On August 27, a very angry Hurricane Irene came calling all up and down the east coast, including Virginia – which is where I live. I have plenty of hurricane experience, including a sojourn 500 miles offshore in a schooner during a Category 1 hurricane. I don’t recommend that experience unless you really want to [&hellip

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