One of the things I most enjoy doing is talking to groups of people who are looking for a new customer.
They call it “looking for a job”, I think customer and employer are synonyms – don’t you?
Here’s another share of my take on personal branding and social media for those looking for their next customer – and remember, it might be worth it to open up your entrepreneurial chakras. Think B-I-Z, not just J-O-B.
2009 Personal Branding + Social Media
That’s my story, and I’m stickin’ to it…
Entrepreneurship is alive and well in Richmond, VA – you’d know that already if you were at the Venture Forum’s Entrepeneur Fair today @ Capital One Town Center. Rich Reinecke, President of the Forum and founder of Career Quest, led the charge on making the Fair a really stellar event.
Of course there were sponsors – we all owe a debt of deep thanks to the Better Business Bureau, The Greater Richmond Partnership, the VA Council of CEOs, RichmondBizSense.com, CBS6/WTVR Digital Media, BluTiger, Cherry Bekaert Holland, FranNet, LeClairRyan, Mitchell Wiggins & Co., Strategy by Design, and the VA Biosciences Development Center, because without their support, and that of Capital One, the event wouldn’t have been nearly as successful (and it was luxurious, too).
Where the action really was, though, was in the great speed networking session facilitated by Ignite Speed Networking‘s Mike Ogilvie, and the buffet of breakout sessions where budding, and established, business owners could learn from entrepreneurs who’ve been there, done that, and have the t-shirt (and hard lessons learned) to prove it.
Advice was available on:
The Fair wrapped up with a panel of successful entrepreneurs, led by Steve Kimball of Tuscan Advisors. He made a very powerful statement that resonated with everyone in the room, and bears repeating here: Entrepreneurs are America’s competitive advantage.
How true – and cool – is that?
This is why I tell the job-seekers I talk to that they want to consider realigning their thinking: don’t think J-O-B, think B-I-Z.
If you’ve got an idea, there’s no time like the present. A down economy can be a great time to bring that idea to market – just ask the folks who started Cisco back in ’87, on the heels of an epic market crash.
Think of your startup idea as a personal stimulus package.
That’s my story and I’m stickin’ to it….
I had the privilege of hearing my friend Marta Wilson, CEO of Transformation Systems Inc., talk about that very subject this past Friday at a Chamber of Commerce lunch.
Marta’s on the circuit in support of her terrific new book, “Leaders in Motion: Winning the Race for Organizational Health, Wealth, and Creative Power” – the title’s long because it’s a big subject – in which she weaves her own personal story through leadership stories that have made, or are making, history.
Her purpose on Friday was to spread the message of the importance of intention in leadership. Boiled to its essence, here are the key parts of that message:
She told a great story about a leadership development exercise one of the leaders she interviewed for the book outlined: a bunch of masters of the universe were at a weekend retreat, working on leadership development, and they were given a challenge late one afternoon.
100 homeless people would arrive for breakfast the next morning, and these captains of industry were to provide that breakfast. Food, cooking equipment, utensils, plates, the whole nine.
The real challenge? They couldn’t use any resources – no money, no credit cards, no promises to pay later – to get the breakfast on the table for those 100 people.
They pulled it off – after storming around, pissed off, for a little while – by identifying what they needed: food, equipment and utensils, and decorations. I dunno as I would have thought that decorations were necessary, but I wasn’t part of the team!
They split up into three groups, and when out to achieve their goals. The guy Marta interviewed was on the food team, and it took them hours of begging, pleading, and doors slammed in their faces, but around 2am they’d gotten everything they needed.
They worried that the two other teams might not have gotten what they needed. They went to bed, got up at 6am, and went to the kitchen to get to work.
All three teams had accomplished their missions.
100 guests – homeless folks – got a beautiful hot breakfast, with lots of good food, surrounded by balloons, streamers, and smiling faces.
You have to see your goal. Focus on that goal, make clear to yourself and your team exactly what the end-game is. Then get everybody moving toward that goal. That’s intentional leadership.
Blame no one. Expect nothing. Do something. Those are Gene Valvano’s words, and they’re true for any leader, any team member, any business effort on the planet.
Marta’s story is worth a book on its own – she started life on a small, hardscrabble farm in Tennessee, putting herself through college all the way to a doctorate from Virginia Tech in organizational development. She’s lived a transformative journey, which certainly informs her work helping organizations transform themselves.
If you’ve been, um, “evaluating your options” lately (translation: looking for a j-o-b after getting downsized to the curb), there’s an event coming up that could help you open up your entrepreneurial chakras.
I’ve been singing the Don’t Think J-O-B, Think B-I-Z song for over a year now, and it seems as if the rest of the world is starting to sing back-up – including RVA’s own Venture Forum, who has announced their Entrepreneur Fair on June 5 @ CapOne’s West Creek campus. Capital One is hosting the event, which has to be a good idea on their part. Earn loyalty from start-ups, get their business as they grow. Win/win (if everyone remembers to read the fine print).
The Entrepreneur Fair is slated to include sessions on a variety of topics of interest to anyone looking to start or grow a business:
The Fair’s also going to feature my buddy Mike Ogilvie’s IGNITE Speed Networking, a facilitated speed networking session that goes miles beyond traditional business networking, helping create contacts and connections that will help move entrepreneurs further, and faster, down their path to success.
Get yer entrepreneur on – if you’re anywhere near RVA on Friday, June 5, plan to come by the Fair, running from 8am to 1:30pm. Start writing your own success story.
That’s MY story, and I’m stickin’ to it…
I had my 15 minutes of internet fame recently, with a “My Take” essay on BusinessWeek.com. To say that made my month would be an understatement!
Social media played a part in bringing me this opportunity. If you’re not a believer in the power of the Holy Trinity of SM (Twitter, LinkedIn, and Facebook)…you need to be.
That’s my story, and I’m stickin’ to it…
I don’t know about you, but I prefer to visit the bathroom alone. Given that preference, I’ve felt, for over a decade now, like I’ve been under attack by advertising in public restrooms. The brain trusts who decided that ads on bathroom stall walls were a smokin’ good way to get their message across have been pushing their products in my face, and I’ve been making note of companies NOT to buy from.
I mean, who wants to buy insurance from some dude who you first see smiling down at you in a bathroom stall? Larry Craig might find that compelling, but I most certainly don’t. Besides, a strange guy in my bathroom means that he’s in the ladies room, which adds another level of weirdness to an already weird scene.
Bathroom walls have long been used for commercial messages, but those have traditionally been along the lines of ‘for a good time call’ or ‘Dwayne + Lola 4 Evah’. Why insurance brokers, day spas, or anyone else would think that bog walls would be an attractive, or even suitable, venue for their messages is beyond me. Well, beer might work, in a bar bog, but bars have notoriously uncontrollable bog walls, and ads posted there might find their messages being morphed by user-generated content. The beer company may find themselves appearing to participate in unnatural acts, or to agree with white supremacists.
Anyone who has any thoughts on why the bog-wall ad is a good idea, please share.
That’s my story, and I’m stickin’ to it…
How about the Mayo Clinic? What are they famous for?
What’s your company famous for? If you’re not sure – or worse, your answer is something like “technology solutions” or “IT services” – I can help. Mighty Casey Media helps you create content that tells the remarkable stories that make you & your company famous.
Content that tells the stories about the value you deliver in the marketplace. How do you paint a word picture, or script a video, or build a presentation that effectively tells your story? How do you construct a content library that draws in prospects and helps retain customers?
A remarkable, human-focused story is the foundation of all your business communication content: web copy, marketing materials and campaigns, public relations, presentations, blogs, webinars, podcasts, the whole business-storytelling enchilada.
Your human story also at the heart of how you develop strong relationships with your customers. Your story is how you build and maintain your brand, how you manage your reputation in the market, how you influence and direct market response to your products and services.
It’s also the only way to build an inbound marketing strategy – that “pull, not push” approach that pulls in your target customers, that sells them on buying from you before you have to “sell” them. Making them laugh will put them in the mood to buy, if you make them laugh in a way that focuses on you, and your value.
If you need to create compelling content, if your company is struggling to make sense of social media, if you’re getting asked to speak frequently and want to make a big impact on your audiences, you’re in the right place.
I can help.
With a solid focus on business-to-business storytelling, and an equally solid focus the technology and healthcare industry sectors, my goal is to make you famous with your customers. To help you identify, engage, and delight them. Lather, rinse, repeat.
Casey is a uniquely creative and talented communicator and public relations advisor. She has mastered every form of media including broadcast, print, and all variants of electronic and social. Her communication skills are exceptional, and her insight has been especially helpful many times.
~ technology sector client
Who am I? Casey Quinlan, a former network news field producer who helped cover breaking news across the globe, and who knows what makes a great story. I have a rotating cast of highly-talented colleagues I pull in when I need their expertise.
Combining my media and presentation skills, a background in theater and stand-up comedy, and some serious storytelling and strategic thinking skills, I can drill in on the essence of a brand’s story, and help craft the language that tells that story effectively: in media & PR campaigns, on the web, in presentations, on the air.
The always-full-of-great-information Sarah Evans, @PRSarahEvans on Twitter, and one of my favorite Tweeps, shared some really stunning stats today from Adam Singer’s The Future Buzz blog. One mindblower of a statistic, among a buffet of them, is that there are 346,000,000 global citizens who read blogs. Wow, I’d be happy to have .1% of that number reading this blog!
I found myself thinking as I read Adam’s post that there’s a lot of talking going on out there on the Wild Wild Web. The really critical part of social media, however, is LISTENING.
It’s tempting to think of one’s web platform(s) as megaphones – Hey look! Over here! It’s me! That’s fairly par for the course in human interaction: we’re all interrupting each other constantly, usually about 20 seconds in to what the other person is saying. Reminds me of Gary Larson’s classic “What Dogs Hear” cartoon – you’re blathering away at your dog, all she hears is her name. Blah blah blah blah Ginger blah blah blah.
Same holds true with social media: people only listen if they hear something they want to hear, that their ears (eyes?) are tuned for. Everything else boils down to blah blah blah. Unless, of course, what you’re saying is pitched to their tuned ears – their wants, needs, curiosity, value system, whatever you want to call it.
Which means you’ve got to listen. Listen at least twice at much as you talk. The web ain’t a megaphone. It’s a conversation.
I’m going back to listening now.
That’s my story, and I’m stickin’ to it…
Only connect.
When E.M. Forster wrote that in ‘Howards End’ in 1910, the first iteration of wireless – radio – was in its infancy.
We’ve come a long way, baby.
In many ways, the complexity and scope of modern communication – connection – mean that there’s lots of the former, but not much, at least not in a meaningful way, of the latter.
‘The more elaborate our means of communication, the less we communicate.’ Joseph Priestly presciently said that in the late 18th century, and it holds even truer in today’s communication-saturated world.
However, there are some stunning examples of how the complexity of 21st century communication can enable connections of the most human, and humane, kind.
Ladies and gentlemen, I give you the story behind the Twitter hashtag #daniela.
David Armano, a big noise in the complex web that is new media, is one of the people I follow on Twitter. If you don’t know what Twitter is, go find out, but after you read this, OK?
I missed the kickoff of his conversation about Daniela yesterday, but my attention was snagged today when another of my connections – Tweeps – tweeted (Twitter has created an entire lexicon of its own) about @Armano’s campaign to help out a woman with three kids who has just escaped a horrifically abusive marriage and is trying to get her life back.
All the pertinent details are on David’s blog, so I won’t give you the blow-by-blow. What I will tell you is that David started a ChipIn pass-the-hat to raise some chedda to help Daniela and her kids get back on track. He set a goal of $5,000.00. As of this afternoon, the total raised was approaching $13,000.00, and still rising.
In less than 48 hours.
THIS is the power of connection. THIS is why the internet is so powerful. It’s not porn. It’s real people, with real stories, making real connections.
David Armano is a mensch beyond words.
How many lives have you saved today?
Think about it.
Only connect.
That’s my story, and I’m sticking to it…
Ever hit ‘send’ and then screamed ‘noooooooo!’
Come on, we’ve all done it. Gmail has even created a feature called ‘Mail Goggles’ to prevent what used to be called ‘drink and dial’ – initiate the feature, and Gmail will make you do math problems before you can send an email. Highly useful tool for those who hit ‘send’ while soused.
What about those moments when you’re sitting at your desk, stone-cold sober, and you find yourself hitting ‘send’, after which you think you’ve just made a huuuuuge mistake?
Well, that might NOT have been a mistake.
A client of mine called me today in a panic. Apparently, while selecting some folks in Outlook to request LinkedIn connections with, this poor soul had inadvertently selected everyone in the database, and then hit ‘send’.
And then screamed ‘nooooooo!’
I asked, ‘and this is bad news because….?’ In the time since ‘send’, a dozen ‘yes!’ responses had come back from LinkedIn. Some of these connections were people my client hadn’t been in touch with for years, and with whom she had some seriously good professional history.
Here’s the moral of this particular story: you only get what you ask for. Being a ‘private person’ is laudable. Hiding your light under a bushel won’t get you any attention at all. And it might set fire to the bushel, which has all sorts of other unpleasant consequences.
What are you doing to get some positive attention? Are there people you knew three businesses ago that would be great connections for your business today? The tools are there to reconnect.
Just hit ‘send’!
That’s my story, and I’m stickin’ to it…
© 2024 Mighty Casey Media.
