• Skip to main content
  • Skip to footer

Mighty Casey Media: Comedy Health Analyst

Stop screaming. Laughing hurts less.

  • Home
  • Work With Me
    • Rent My Brain
    • Got content?
    • Speaking
    • Presentation Coaching
    • Story Bank
    • Quick Start
  • My Story
  • My Work
    • Portfolio
    • Cancer for Christmas
  • Blog
  • Contact

PR

FDA paranoia – who knew?

January 31, 2012 by Mighty Casey Leave a Comment

fda titanic

In its rigorous search for food & drug safety, the FDA added searching through the personal emails of agency employees who questioned FDA decisions.

That would be an oops – for both sides of that story.

fda titanic
(c) PBS | Frontline

Here’s the lowdown: on Sunday (Jan. 29, 2012) the Washington Post reported that the FDA was being sued by staffers – scientists and doctors charged with testing medical devices – for harassment and wrongful dismissal as a result of the agency’s surveillance of their personal email accounts. That email surveillance revealed that the FDA staffers were contacting Congressional staff with whistle-blower complaints about FDA approval of devices that the scientists and docs thought were a risk to patients.

Hue and cry! Bad FDA!

Actually, I agree that the snoopy surveilling of personal email accounts is creepy, even wrong.

However, here’s the rub: the FDA staffers were accessing their personal email using computers at work. At the FDA. Within the Federal government IT infrastructure. You know, the people that oversee other stuff like Echelon. And the Pentagon. Gee, FDA guys plotting whistle-blower campaigns on work computers – stupid much?

On the FDA side of the story, we have creepy fascist tactics deployed by an agency that should be all about making sure that no pharmaceutical, no medical device, no food product makes anyone sick. Or worse, dead.

The record there? Not so stellar. Can you say Vioxx?

On the outraged-former-employee side of the story, we have some folks who thought they were veryvery smart (scientists and MDs always think that, trust me), but who played veryvery stupid on the interwebz.

Accessing personal email on a computer that belongs to your employer is pretty dumb if you’re doing or saying anything that casts a shadow on the hand that feeds you. Yes, that means you become the bad dog, and that’s not a great role to play. Because “no-no-bad-dog!” translates to “your ass is fired” in this scenario.

Even if you’re on your own computer, and you’re using your employer’s network or VPN, you have no reasonable expectation of privacy.

It boils down to this: just like anything else on the web, don’t put anything on it/through it unless you’re willing to either have it on page 1, above the fold, of the WaPo or the New York Times. Or your boss’s desktop.

The saddest part of this story is that the FDA really does need a total tear-down. It’s become too obstructionist to what could really improve public health, and too easy-peasy for big-money players who want to make the system work for Citizen Corporate, not Mr./Ms. Every-patient.

This lawsuit could become quite the precedent-setter, if it gets past the lower courts with its plaintiffs intact.

Stay tuned for further developments. I sure will.

That’s my story, and I’m stickin’ to it …

Filed Under: Crisis communications, Find the funny, Healthcare, Politics, PR Tagged With: branding, Business, casey quinlan, e-patients, FDA, health care, Healthcare, pharma, politics, PR, Storytelling

Got succession planning?

January 9, 2012 by Mighty Casey Leave a Comment

passing-it-on

If you’re over 55, you’ve been getting junk mail for at least a few years advising you to think ahead about what will happen when you’re gone.

passing-it-onPlain-speaking version: after you’re dead.

That’s a topic that every business owner, and business leader, needs to examine closely, too. What will happen when you’re gone? When you retire, when you cash out, when you deploy whatever your exit strategy turns out to be?

A key part of that exit strategy is making sure your exit doesn’t flatten all the tires on the bus of the business. Or worse, knock the wheels right off that bus.

If you’re running a successful business, you have to think of it as part of your legacy. However, you can’t just write a will saying “everything goes to [insert heir here]” without helping that heir understand all the ins and outs of the enterprise.

Who will take care of your clients? Who will keep production running? How will business development continue?

What’s the plan, Stan?

I’m prompted to think about this topic after losing a friend too young recently. Well, he wasn’t years-young, but he was dreams-young, and that made me think that everyone – doesn’t matter if you’re 25, 35, or 75 – who is responsible for the continuing health of an organization must make a fully-fleshed succession plan to guarantee the organization doesn’t die when s/he does.

Who can you groom to take the reins? Have you drawn up the “what if?” map of how your team will move forward if you’re not there to lead them? Have you consulted with an expert who can draw you the full map of a succession plan?

Talk to other CEOs that you trust. Ask them how they built their legacy plan. If they look at you like you’re speaking Martian, talk to the law firm that represents your company. Or simply Google “succession planning” and your city, state, or ZIP code.

If you’re in the US mid-Atlantic region, you can just start here: Assura Consulting. (Full disclosure: not a client. Just folks whose expertise I trust.)

Otherwise, the terrific enterprise tree you grew from a seedling might wind up ground to pulp.

That’s my story, and I’m stickin’ to it …

Filed Under: Business, Crisis communications, PR, Women in Business Tagged With: Business, entrepreneurs, mighty casey media, PR

Year-end career-end in review

December 12, 2011 by Mighty Casey Leave a Comment

This year has seen some really stunning examples of how to completely screw oneself, and one’s career, in public. Here’s a review of some of my favorites:

  •  Anthony Weiner’s wiener: Do not take a picture of your package and post it on Twitter. This is a rule for everyone. If you do this, be prepared to watch the job you’ve had for 12 years disappear in a bright, shiny flash. And to become a never-ending joke in the process.
  • Aflac duck drowns in tsunami: Gilbert Gottfried managed to tank his career with some very ill-advised tweets in the days immediately after the Fukushima tsunami. Note to self: when hired to provide humor and comedy material for a client, insult comedy is the *wrong* approach.
  • GoDaddy CEO shoots elephant, wounds brand: Bob Parsons shot an elephant, and almost brought down the mastodon that is the GoDaddy brand in the process. When your business is high-profile, low-profile hobbies are a good bet. Take up golf. Much less likelihood of killing your brand with a 5-iron.
  • Ashton Kutcher is a no-talent jerk. Who knew? Well, actually, I think a lot of us knew. But when he leapt to Joe Paterno’s defense in the hours after the Penn State pederasty parade started up, he showed just how clueless and tone-deaf he is. Along with that total lack of talent. I almost felt sorry for Demi. Almost.

Some rules to live by: don’t do or say anything on social media that you wouldn’t want on the 1st page, above the fold, of the New York Times. Because that’s exactly what could happen, even if you’re not Anthony Weiner, Gilbert Gottfried, Bob Parsons, Ashton Kutcher, or countless other social media idiots.

That’s my story and I’m stickin’ to it …

 

Filed Under: Business, Crisis communications, PR, Social media

Don’t wind up on the least-wanted list

December 5, 2011 by Mighty Casey 2 Comments

unfortunate xmas decisions

unfortunate xmas decisionsYes, kids, it’s that time of year again.

ChristmaHanaKwanzaKah is once again in the hearts and on the minds of everyone from sea to shining sea – and beyond – so it’s time for a remedial lesson on How to Succeed in Business Without Really Lying.

Here are the Mighty Casey Media rules for surviving the holidays with your sanity – and your client list – intact:

  • Don’t be a grinch. If you’re not a big fan of the holidays, don’t trash those who are. You don’t have to go overboard and wear a pair of reindeer antlers all month, yet neither do you have to tell the office Christmas Elf that s/he is crazy for loving the holidays.
  • Be a gracious guest. If you’re invited to a holiday celebration by a client or a colleague, accept with thanks. Attend with intent to find the cheer. Bring a friend along who could be a good prospect for the business. Holiday gifts can come in the form of customers. Take it from one who knows.
  • Be a thoughtful host. If you host a holiday gathering, make sure to keep the conversation and connection flowing. Configure your party so there’s plenty of opportunity to interact, and make the rounds continually to ensure that everyone is enjoying themselves. And have a defined end-time for the party, which saves having to shovel folks out the door.
  • If you can’t deal, deal yourself out. If the holidays drive you nuts, that seems like a great excuse to take off on a vacation, a retreat, or a sabbatical. Deal yourself out of the holiday merry-go-round, and return to the game refreshed after Santa’s blown town.

Merry ChristmaHanaKwanzaKah to all, and to all a way to make the end-of-year insanity work for you!

Filed Under: Business, Find the funny, PR, Storytelling Tagged With: brand, branding, Business, casey quinlan, comedy, employment, entrepreneurs, mighty casey media, personal branding, PR, Social media, Storytelling

Forget Wall Street. Occupy K Street.

November 28, 2011 by Mighty Casey 4 Comments

Angry Birds occupy Capitol Hill?
Angry Birds occupy Capitol Hill?
(c) 2011 Walt Handelsman | Newsday

Heaving scrums from coast to coast are occupying public squares to protest what seems to be the greatest concentration of personal wealth since the Gilded Age at the end of the 19th century. Their ire is directed at Wall Street, which does bear some of the blame for the epic meltdown of the US – and global – economy over the last four years.

The biggest share of the blame, however, really belongs on another street entirely: K Street. The street of lobbying dreams, chock full of high-dollar law and PR firms that work Capitol Hill relentlessly on behalf of everything from AARP to zoologists.

Individual taxpayers have no access to K Steet influence, unless they’re members of an interest group – like the aforementioned AARP – that has enough chedda to hire a lobbying firm.

Congress, both the House and the Senate, depend on special interest money to mount successful election campaigns.

The electorate – the taxpayers, we individual voters who head to the polls to hold our noses and do the best we can with the choices offered – are offered those choices for national office based on who can raise the most money, and spend it to get our attention.

And now that corporations are people – thank you, Citizens United – they are under no restraint whatsoever when it comes to political donations.

Have you completed the calculation yet? Here’s what it boils down to:

Corporate $ + K Street (Congress) = We’re Screwed

That may seem simplistic, but it captures the essence.

Do not mistake me – I am a capitalist. I believe that every citizen – including a corporate one – has the right to appeal on behalf of his or her interests to elected officials. Where we find ourselves today, though, is at a very broken place.

Most Americans see their financial futures as, if not stormy, at least cloudy with a chance of bankruptcy. They see their children’s future prospects sinking, since the college degree required for an entry level corporate gig will now saddle those kids with a level of debt that will keep them living on ramen noodles well into their 30s.

How does the American Dream work in that scenario? How does hard work – to get a degree, to start a career, to start a business – actually work to advance your cause if most of the marketplace is on the ragged edge of broke?

A commitment to re-tooling our educational system to a 21st century model (instead of the 19th century “train factory workers” model currently in place) and a simultaneous commitment to bringing our national infrastructure up to date would be a step in the right direction. Unfortunately, the occupants of Capitol Hill are more interested in bleating about the lack of jobs than actually creating jobs by taking those actions.

We have a broken bureaucratic biosphere, and we’re choking on sewage. The gridlock on Capitol Hill has reached Nero-with-a-fiddle proportions, with no progress in sight on any issue. Congress isn’t actively doing anything other than saying why it can’t (won’t?) do anything, and we’re at a stasis point until the 2012 election … ?

What’s missing here is balance. There has to be a balance struck between totally unrestrained free markets – can you say Enron? – and government redistribution of wealth via the tax system. There has to be a balance struck between “do for yourself” and a safety net for the most helpless among us.

The only path that I see to that balance is term limits … for Congress. They were real good at setting term limits on the occupants of 1600 Pennsylvania Avenue: two terms, yer out. Winning a House or a Senate seat, however, can mean lifetime employment as long as you can keep getting re-elected.

Even if you can’t keep getting re-elected ad infinitum, you can take advantage of the revolving door connecting the US Capitol to K Street.

The real problem? The folks who have to draft and pass term limits legislation are … Congress. Yeah, they’d have to stamp themselves with expiration dates. Which they are demonstrably loath to do.

And their re-election ad campaigns – financed largely by their buddies on K Street and their pals in state capitals across the land – will work hard to scare us into the horrors that will befall us should we fail to vote them back in to “finish the job.” Which “job” is likely to be more gridlock, followed by another round of “re-elect me to finish the job.”

A quote attributed to Winston Churchill says that “America will always do the right thing, but only after exhausting all other options.”

I hope we are about to exhaust the last of our options before demanding that Congress actually conduct the business of the people. Let’s occupy K Street to help drive that message home.

That’s my story, and I’m stickin’ to it …

Filed Under: Business, Find the funny, Media commentary, Politics, PR, Storytelling Tagged With: Business, casey quinlan, lobbying, media, mighty casey media, politics, PR, Storytelling

Change management lessons from Congress. Who knew?

November 21, 2011 by Mighty Casey 2 Comments

congressional seal

congressional sealOK. So they’re not really managing change on Capitol Hill. They’re resisting change, hard, on both sides of the aisle.

Therein lies the lesson.

In order for any organization, from the corner grocery to the US Congress, to successfully transform itself to meet a changing environment, there are a few don’ts. Here they are, in no particular order:

  1. Don’t enter the process with a list of sacred cows. That might seem like a no-brainer, but think about every negotiation you’ve been privy to. From the NBA’s failure to have a 2011-2012 season to Congress’ failure to have a meaningful budget discussion, sacred cows – also known variously as “deal breakers” or “temper tantrums” – doom the process from the outset.
  2. Don’t forget why you’re there. You’re not there to score points, to prove you’re right, or to prove the other side’s wrong. You’re there – all of you, everyone – to move a culture forward. That means that everyone has to be willing to actually move. Which  means you can’t stand in the way just because you’re not running the game.
  3. Don’t fail to listen to the outliers. Are there any visionaries at your table? Particularly the kind that are looking so hard down the road that they don’t get caught up in turf fights? Ask them what they’re seeing in the process, and where they see opportunities to break stalemates. Be aware that these are often people who don’t speak up first. Or even second. So ask, and then listen.
  4. Don’t make it a fight. If the discussion gets heated, take a break. If it gets heated every single time there’s a meeting, identify the flamethrowers and deny them fuel. Take away their sacred cows, remind them of their stake in making actual progress. Or fire them. If they’re the CEO … quit.

The saddest thing about the current lack of change leadership in Washington is that the entire crew has forgotten that, in their zeal to hew to their party’s platform, they’re trampling the customers: us. They’re not listening to the frustration of their market – taxpayers – and making meaningful change that will move the organization forward to at least a shot at what might pass for a balanced budget.

So if you’re looking to drive meaningful change in your organization, here’s the last and biggest don’t: don’t act like the jerk-tards on Capitol Hill.

That’s my story, and I’m stickin’ to it …

 

Filed Under: Find the funny, Media commentary, Politics, PR

« Previous Page
Next Page »

Before Footer

Subscribe

Health + Science snark delivered, fresh to your inbox!

Footer

My QR Code

My QR Code

Explore

  • Home
  • Activate the Mighty Mouth
  • Cancer for Christmas
  • Da Blog
  • Healthcare Is HILARIOUS!
  • My Story
  • Portfolio

Work With Me

  • Presentation Coaching
  • Right Care Alliance
  • Rent My Brain
  • Got content?
  • Story Bank
  • Quick Start
  • Speaking

Connect

Connect
  • Facebook
  • LinkedIn
  • Medium
  • Twitter
  • YouTube

Mighty Casey Media © 2020

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

logo on white background with mighty casey media in block letters
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies to provide the best user experience possible.Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping understand which sections of the website you find most interesting and useful. Settings are yours to control.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

More information about our Cookie Policy