• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Mighty Casey Media: Comedy Health Analyst

Stop screaming. Laughing hurts less.

  • Home
  • Work With Me
    • Rent My Brain
    • Got content?
    • Speaking
    • Presentation Coaching
    • Story Bank
    • Quick Start
  • My Story
  • My Work
    • Portfolio
    • Cancer for Christmas
  • Blog
  • Contact

Da Blog

An open letter to Pres. Bill Clinton

April 12, 2016 by Mighty Casey 11 Comments

an open letter to bill clinton graphic

an open letter to bill clinton graphicDear Bill,

I think I can call you Bill, since we’ve known each other since early 1989, the first time I actually met you, at the Democratic Governor’s Conference at the Franklin Institute in Philadelphia.

Oh, you don’t remember me?

No surprise, I was buried in the front row of the press gaggle, helping cover the meeting for the Today Show. I continued to cover you – on the campaign trail in ’92, at Madison Square Garden when you were nominated, and throughout your 8 years in office, including l’affaire Lewinsky – for years. So we’re blood, brother.

This morning, I read a piece in MedCityNews about your $630K in speaking fees for two appearances, in 2013 and 2014, at the World Patient Safety, Science and Technology Summit in Dana Point, California.

My head exploded.

You see, I have myself been working for years on transforming the healthcare sector into something that serves humanity, not corporate bottom lines or C-suite ivory tower dwellers. I’ve been doing this based on my direct experience, as a family advocate and caregiver for two members of the Greatest Generation, and then as my own advocate through cancer treatment.

I know how screwed up the US healthcare system is. I also, thanks to the fact that I’ve been (a) loud and (b) indefatigable, know that the global healthcare system ain’t exactly all beer and skittles, either, but the US system is particularly remarkable in its ability to strip off $3-trillion-with-a-T in revenue every year, in exchange for serving up 11th place in the global Top 10 of healthcare system quality.

As I mentioned, my head exploded at the $630K speaking fees you received for keynoting at the World Summit over two years. You see, I get invited to all sorts of national healthcare system transformation shindigs, often to appear on the platform myself, usually as part of a panel. My voice apparently has some sort of value, since the invitations keep rolling in for me to share my perspectives on how to fix our fractured, unsafe, crazy-train healthcare delivery system.

However, I’m not paid in high-dollar speaking fees. I’m usually paid in warm handshakes, cold bagels, and occasional airfare. In other words, I’m working as what amounts to slave labor a volunteer in service of transforming a system that, as I mentioned, manages to suck up $3T/year (20+% of US GDP), and still manages to kill somewhere between 200,000 and 400,000 people a year through preventable error.

So here’s my pitch. I invite you to contribute $630,000.00, in whatever split you choose, to the Society for Participatory Medicine and the Lown Institute’s RightCare Alliance.

The Society for Participatory Medicine is dedicated to “a model of cooperative health care that seeks to achieve active involvement by patients, professionals, caregivers, and others across the continuum of care on all issues related to an individual’s health. Participatory medicine is an ethical approach to care that also holds promise to improve outcomes, reduce medical errors, increase patient satisfaction and improve the cost of care.”

The Lown Institute is a collection of researchers, doctors, nurses, policy experts, and just plain people-patients (sensing a theme here?) that “seeks to catalyze a grassroots movement for transforming healthcare systems and improving the health of communities.” Their RightCare Alliance “is the first grassroots social movement that brings together health professionals, religious and community groups, and the public. Together we are working toward a society in which the right care is accessible by all. We believe this will be made possible through a collaborative process that engages local healthcare institutions and the community in the stewardship of resources for health.”

C’mon, Bill. It’s not like you can’t spare the $630K. Put your money where your mouth is. Those of us in the trenches are getting pretty tired of living with what we’ve come to call “#RattyBoxers syndrome.” We’ll put that cash to use making sure our ground troops can show up at the meetings where they’ll have a chance to make a real difference, at speed. Even the World Summit.

Filed Under: Find the funny, Healthcare, Politics, Social media Tagged With: Bill Clinton, cancer, e-patients, health care reform, Healthcare, healthcare costs, healthcare industry, humor, media

Help us, IBM-Dell-Apple. You’re our only hope.

March 16, 2016 by Mighty Casey Leave a Comment

I’ve been on the road a lot over the last six months, getting the chance to interact with (and, I hope, influence), audiences in health tech and health policy. There’s so much desire for change, search for innovation, and just straight up “desperately seeking [something]” out there, it’s almost hilarious that no real change/shift/what-have-you has yet occurred in the giant $3-trillion/year-and-rising sucking sound that is the American healthcare system.

Which is why I concluded, long ago, that the system would not be re-invented from within, particularly when it comes to the tech side of the party. Since the medical-industrial complex is keeping the fax machine manufacturers of the universe in business, it’s hard not to snort with laughter at tech “innovations” that emerge from inside the complex’s ivory towers.

Tech innovation – on both the consumer and the system side – will come from companies with a proven history of delighting ground-level customers. The ones I like to call “people.” Here’s a Casey-ism that will be appearing in a new report on tech in healthcare from The Beryl Institute:

“My sense about technology, and whether it’s engagement or system improvement or anything in this zone, I think that the change is going to come from outside the healthcare industry. The solutions are going to be delivered by companies or entities that have a history of putting technology in the hands of consumers (people) and having those consumers (people) say ‘awesome!’ and just start using it.”

I don’t think anyone – consumer or clinician – has touched anything related to Electronic Health Records (EHR) tech and said anything resembling “awesome” about the experience.

ehr-no-one-ever

We, as a nation, have thrown $30+ billion at getting our healthcare delivery system into the 21st century, but have so far only seen it get to the point where it’s partying like it’s 1995 (Windows 95 – it’s AWESOME! Not.). Data exchange, a/k/a “interop,” is still a distant dream, which is why I have a QR code tattooed on my sternum as a political statement. “I am my own HIE,” essentially.

What we need here is a “1984” moment in healthcare. Not the George Orwell book, but the Mac computer ad that ran on Jan. 22, 1984 during the third quarter of the Super Bowl.

Epic Systems won’t deliver it. As much as Jonathan Bush would like athenahealth to deliver it … nope. Our “Obi Wan only hope” is going to have to come from a company that’s got a track record – distant or current – of delivering into the hands of consumers easy-to-use tech that has them saying “awesome!” and then … just using it.

ibm-dell-apple-3-way
“Help us, IBM-Dell-Apple. You’re our only hope.”

Which is why I’m saying “help us, IBM-Dell-Apple, you’re our only hope.” I’m not including Google, because they’ve already tried/failed, with GoogleHealth, and then (IMO, stupidly) abandoned the healthcare vertical after one play.

IBM might seem like an odd player to include here, but I know what they’re up to at the Serious Games lab at UNC under gamer-grrl extraordinaire Phaedra Boinodoris. (The Medical Minecraft project is of particular note there.)

Dell is in the personalized-medicine space, particularly in pediatric cancer, where they’ve built the Neuroblastoma and Medulloblastoma Translational Research Consortium (NMTRC) as a tumor board tool across 25 universities and children’s hospitals looking to build some real precision medicine/faster cures to fight children’s brain cancer.

Apple is the only player to serve up an actual consumer device with health apps – the iWatch and the ResearchKit, which turns an iPhone into a research contribution engine for a variety of projects looking at conditions from autism to breast cancer to Parkinson’s disease.

People, consumers, are ready (desperate?) to engage with the healthcare system using the same digital tools they use daily to manage everything from soccer practice to shopping lists to banking: their smartphones. The challenge to the healthcare system is to make tools to make that possible … which they have utterly failed to do, to date.

It’s time to hand the problem to proven consumer-delighters.

“Help us, IBM-Dell-Apple. You’re our only hope.”

Filed Under: Business, Entrepreneurs, Find the funny, Healthcare, Media commentary, Politics, Storytelling, Technology, Women in Business Tagged With: digital health, e-patients, health care, Healthcare, mighty casey media, mobile, mobile apps, participatory medicine, smartphones

Internet of Things (IoT) + healthcare = what, exactly?

December 7, 2015 by Mighty Casey Leave a Comment

You can’t turn around these days without running into a headline about the Internet of Things (IoT). It seems as if everything from your car to your cardiac pacemaker is talking to everything else on the internet, and we’re all about to

  • Die (because hackers)
  • Live longer (because hackers)

If you’re confused about the whole IoT thing, and what it means to healthcare, you’re not alone.

As buzzphrases go, “Internet of Things” is having its Andy Warhol 15 minutes of fame on an auto-replay loop right now … but what will the actual interconnectedness of the technology we use in our daily lives deliver to us in the way of helping us live better/healthier lives? Will we find ourselves living out a cautionary “I, Robot” sci-fi tale as we become slaves to our IoT robot masters?

The answer is … (wait for it) … “it depends.” And what it depends on is how we humans build and interact with our robot mast … um, the Internet of Things.

The biggest challenge is that healthcare, as an industry, sees the people it serves – we’ll call those people “patients” – as the product, not the customer. Which, I think, goes a long way to explaining why this most human of all industry sectors – the one we seek help from when we get sick – has so resolutely resisted becoming digitally accessible/approachable to its customer base.

If you need a ride, Uber. If you want to shop, Amazon. If you want dinner, Yelp or BlueApron. If you need a doctor’s appointment … well, you can call the office to make an appointment. Or use the portal (if there is one). Or hit up the local urgent care. But there will be plenty of waiting, and it’s unlikely to be a tech-assisted process in any meaningful way.

How could the IoT help you in this situation? Well, if you have an iWatch, or an Android smartwatch (yes, there are such things), you could share your health-related data with your doctor (if s/he has an electronic medical records system that allows for that – pro tip: there ain’t many of those). There are a few consumer-accessible IoT devices that can communicate with clinical teams, like the AliveCor mobile ECG.

The IoT revolution, which allows your refrigerator to alert you if you’re low on milk and your car to text you to remind you it’s time for an oil change, hasn’t really arrived in healthcare. Sure, your iWatch and your Fitbit can send and receive health-related data via the web to you, and to anyone you’ve shared it with, but that “anyone” is unlikely to be your doctor unless s/he is a *very* early-adopter, tech-wise.

For those of us who are early-adopters on the consumer side of tech, this presents an opportunity to be leaders in the healthcare arena by testing and assessing IoT quantified-self and self-tracking tools. When we find something that works well for us – in losing weight, in managing a chronic condition – we can then encourage our healthcare partners (our doctors and nurses) to join in our tech-enabled self-care.

What about the hackers who are lying in wait for all that user-generated data on the Internet of Things? The folks at Arxan sent me the infographic below, which is a great starting place to assess the security of any IoT app or device you’re assessing.

Meanwhile, gotta dash. My Fitbit is reminding me it’s time for a walk.

 

Filed Under: Business, Find the funny, Healthcare, Storytelling, Technology Tagged With: casey quinlan, data security, e-patients, Healthcare, internet of things, iot, medical devices, mobile apps, technology

Elephants, middlemen, and systems – oh, my!

November 6, 2015 by Mighty Casey Leave a Comment

system isn't broken image

I’ve been MIA here, but I’ve been loud/proud pretty much everywhere else in the last few months. Including here and here.  What follows is a rant based on what I’ve been seeing/doing since last seen on this page.

Elephants

There’s an old joke that goes like this: “What’s an elephant?” “It’s a mouse designed by a government committee.” There’s also the old “elephant in the room” bromide about topics that are not to be mentioned under any circumstances, despite their obvious impact on the issue under discussion. And the “How do you eat an elephant? One bite at a time.” motivational meme, along with the “blind guys describing an elephant” metaphor used to explain the impact of silo-ed thinking.

We’re up to our parietal bones in pachyderms in the healthcare transformation discussion. The biggest one – you can call him Jumbo, or you could call him Dumbo – is always in the room. What I call him is Huckster Nation.

elephant in the room by banksy
Image: Banksy

What do I mean? I mean the underpinning of pretty much all of American culture – the carnival barker sales guy (guy in this usage is gender neutral). We are a nation of flacks, flogging everything from Sham-Wow to space stations, and that includes our healthcare system. Hell, I’m selling myself, or at least I’m offering to rent out the contents of my cranium in exchange for coin of the realm, as are we all, in one way or another.

Americans have taken this to the level of a cultural art form, in that we’ve built our national myth around economic freedom. That it works out to be a literal myth for too many of us – income divide, I’m talking to you – is part of what I’m calling out here, but for the moment let’s focus on the carnival barkers sales guys in US healthcare, shall we?

I’m taking about the ….

Middlemen

Who are the middlemen in healthcare? Apart from the obvious ones – the health insurers, including Medicare, who administer the payment/money side of healthcare delivery – there are a metric sh*t ton of middlemen of all sorts threaded throughout the system. To use a biology metaphor, let’s call the ones that help Good Bacteria and the ones that don’t help Ebola Outbreaks. By the way, I’m defining “help” as an effort at improving something: making care more accessible, creating technology that improves care/care process, research that discovers new treatments.

Here are some examples of Good Bacteria:

  • Organizations that build health literacy tools to improve people’s access to and understanding of healthcare (click here for an example)
  • Open-access scientific journals (click here and here for examples)
  • Companies that build tech that helps patients, or clinical teams, or patients AND clinical teams (click here and here for examples)

Here are some Ebola Outbreaks:

  • Any commercial enterprise operating the healthcare sector that puts ROI above human lives (click here for an example)
  • Not-for-profit healthcare systems that treat humans solely as profit modules (click here for an example)
  • Health insurance companies that allow games of “gotcha” where their covered lives are the game pieces (click here for a Modern Healthcare piece on the issue)

Systems

Which brings me to the whole US healthcare system conundrum, which was summed up pretty well by my friend Dan Munro:

system isn't broken image
Image: Dan Munro

I attended the Population Health Alliance Forum conference recently in DC. I was surrounded by middlemen – some Good Bacteria, some Ebola Outbreaks – as I sat and listened to clinicians, analytics geeks, policy wonks, and carnival barkers sales guys talk about issues in population health. Population health is defined as “the health outcomes of a group of individuals, including the distribution of such outcomes within the group.” Meaning that in most conversations where the phrase appears, you’re talking about Employer Sponsored Insurance (ESI), or Medicare. So the attendees were heavy on the big insurer and big health provider side, with a strong showing in the “we want to sell our stuff to big insurers and big health providers” cohort.

I was, as far as I could tell, the only person wearing the “I’m a patient here, myself” label. I guess I was the patient voice carnival barker sales guy. Hey, we’re all selling something, even if it’s only an idea.

Meanwhile, I’m surrounded by system players in a series of hotel ballrooms in DC. I found myself getting a little shouty with frustration on Twitter:

Hearing *part* of my song, but where are wellness or engagement programs co-designed by PATIENTS? #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

US Preventive Med has powerful mission statement, but what about SOCIAL DETERMINANTS of health not visible in workplace? #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Population health needs to invite people/patients to co-design programs. Otherwise, stuck in Einstein's Theory of Insanity. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Truth bomb: most US policy regs around health/population health are pretty useless. #HIPAA #GINA = lotta words, signifyin' not much #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

OK, kidz, here's a reality sandwich: without Natl Patient ID (NPI), we're stuck on slow/stupid re pop-health. Srsly. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Hellllloooo. Can we start a K-12 effort "How to go to the doctor" or "How to buy health insurance" a la LITERACY, please? #healthlit #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

"People don't trust health plans." Helloooo, Captain Obvious. Whose fault is THAT, Pre-existing Condition Actuary Brigade? #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Sam Glick calls for better leadership in healthcare. Cluetrain: DO NOT overlook expert/#epatient leaders in driving transformation! #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

.@SavageLucia saying "everyone who works" assumes ESI for all working adults. NOT the case. And ESI pollutes market for rest of us. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Imma call it as I see it: #HIPAA has passed its useful life in digital ere, needs *complete* re-write. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

@pjmachado @SavageLucia Don't mind a monetization of my PHI, but … CUT ME IN, bitches! Hell, Amazon cards would work. #phaf15 #myIP

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 3, 2015

Imma just leave this here: in a $3T revenue/year industry (US healthcare) what players are willing to innovate themselves out of $$? #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 4, 2015

Why can't primary care be paid @ same level as neurosurg or orthosurg? That's cultural mindset sustaining sick-care, not healthcare #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 4, 2015

Only took 70+ minutes for someone to mention PATIENTS as contributors to healthcare transformation efforts. Jayzus. #s4pm #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 4, 2015

I'm hearing of all sorts of new players in population health game. I repeat: who pays? $3T/year, and we're Chronic Nation. WTF. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 4, 2015

"What's the ROI?" question in pop-health analytics session. My answer, "Human life, dude." Srsly. Too much $$-think in US system. #phaf15

— Mighty #WearAMask Casey ☀️ (@MightyCasey) November 4, 2015

That last one – the “what’s the ROI?” thing – was fueled by rage. The US healthcare system, which sucks up $3 trillion-with-a-T every year – making it the most expensive healthcare system in the world, but 11th on the Top 10 list on health outcomes – is stuck on a “what’s the ROI?” loop, driven by the carnival barkers sales guys, while human lives sink below the metric radar. In other words, loot trumps lives.

In the metaphor I’m using in this post, Ebola Outbreaks are overwhelming the Good Bacteria. So here’s what we gotta do – we gotta call out Ebola Outbreaks when and wherever they appear. If you see one, shout it out – preferably in public, like on Twitter! – and tag me. I’ll be “Nurse with the Good Bacteria,” and whistle up both some outrage, and some common sense solutions.

Let’s not keep the insanity that is $3T+/year in exchange for “sorta OK” on a lather/rinse/repeat cycle. Who’s with me?

Filed Under: Find the funny, Healthcare, Politics, Storytelling, Technology Tagged With: Business, e-patients, entrepreneurs, health care, health care reform, Healthcare, healthcare costs, humor, media, medical monopoly, mighty casey media, participatory medicine, politics, Social media, Storytelling, technology

UPDATE: Patients ARE smarter (and louder) … here’s proof

June 18, 2015 by Mighty Casey 1 Comment

quality scoring image

It’s been a fun week here in Mighty Casey Media Land. We kicked off the week a little early (on Sunday) – the 411 on that is available here, and some of the social exhaust is available on Storify here and here. One member of the e-patient posse worried that the guy was gon’ have to enter witness protection, given the avalanche of opprobrium aimed his way from the expert-patient community.

Thank god. I was worried this guy might need to go into the witness protection program. TY @MightyCasey – #FTW! https://t.co/xIayus5Gao

— Hurt Blogger | Britt (@HurtBlogger) June 17, 2015

In an email thread among a group of expert patients working on aggregating and curating patient-useable outcomes reporting tools, Dr. Corrie Painter said she had called the Brookings Institution, the think tank where the author of the US News piece that set my hair on fire does his think-tank thing, and left a terse message on the Governance Studies main line about pontificating patriarchal putzes (technical term).

Given my willingness to talk to anyone, any time, if it moves the needle on healthcare system transformation, I went one better and called the *other* number on the guy’s bio page. I expected to wind up leaving a voicemail, but …

He. Answered. The. Phone.

We talked for about 30 minutes, during which I assured him that I did *not* think that Yelp reviews were the ne plus ultra, or even a thing, when it came to outcome metrics on physicians and other clinical providers of medical services. But, as I pointed out in my “I’m channeling Lewis Black, with boobs, in healthcare here: righteous rage + cutting humor = driving that point home!” post, what real metrics are *available* to patients seeking intel on the expertise and outcomes of the doctors they go to for care?

There are PQRS and Physician Compare data sets, but they’re pretty small beer. Physician Compare serves up Medicare data – just *try* to find intel on a pediatrician, or an obstetrician, in that reporting tool.

In a follow-up post of his own, Yaraghi clarified his position on online review sites like Yelp *not* being the right place for medical provider ratings based on medical training, outcomes, or efficacy of care. His closing graf is the money shot for me:

Patients’ involvement in their medical care is the best thing that could happen to our severely sick health care system. Patients should have access to reliable and valid data to help them decide about their medical provider. They should have the capacity to shop around and visit multiple providers. Healthcare is the most important service we obtain in our life and being able to choose who provides it, in my opinion, is a fundamental patient right. Currently available online patient reviews however, are not the correct measure to rely on when making such a decision.

Net/net here: Niam Yaraghi is a guy with an open mind on the idea of patient expertise. In the days and weeks to come, I hope that the e-patient community turns out in force to engage him in conversation, and to make their case for both patient expertise and the deep need for effective, accessible physician scoring – on number of procedures, on patient satisfaction, on recurrence rates, on all stats relating to the efficacy and humanity of their care – that people can use to find the best doctor for their healthcare needs.

If you’d like proof of the kumbaya here, [now updated with video capture] here’s the Google Hangout on Air  hosted by David Harlow, HealthBlawg, who started this whole thing with a Twitter DM.


Print

Filed Under: Business, Crisis communications, Find the funny, Healthcare, Media commentary, Social media, Storytelling, Technology Tagged With: #epatient, #medx, #shitstormsisters, branding, comedy writing, david harlow, e-patients, expert patients, health care, health care reform, healthblawg, Healthcare, healthcare system transformation, humor, media, mighty casey media, niam yaraghi, participatory medicine, smart patients, social exhaust, Social media, Storytelling, technology, twitter

From the Patients Are Smarter Than You Think Desk …

June 14, 2015 by Mighty Casey 8 Comments

yelp welcome screen

See this UPDATE, too.

Sundays are pretty quiet here in Mighty Casey Media Land. Yeah, there are those Sundays where I read my wall calendar without my glasses on, and totally think it’s Father’s Day when it’s really Flag Day … but that’s about as exciting as it gets most weeks.

Today is one of the latter Sundays, where I not only cause a Father’s Day panic on Facebook (yeah, that’s a thing), but also get Twitter DMs that set my hair on fire. Which you know, if you’ve been hangin’ round this water cooler for a while, is never a good thing.

This morning, I picked up my phone while I was waiting for my coffee to brew, and what ho – a DM from my friend HealthBlawg with a link to a “stupid patients, don’t Yelp doctors” piece on US News with the headline “Online Doctor Ratings Are Garbage.” The piece is by Niam Yaraghi, whose pieces on US News usually have me nodding along in full agreement … but not this time.

In the “don’t Yelp, bitch” piece, Yaraghi essentially tells people they’re too stupid to understand medical care’s value and outcomes, that we should just lie back and think of England and let those nice doctors do their work.

Let’s take ’em in order, shall we?

Patients are neither qualified nor capable of evaluating the quality of the medical services that they receive.

Seriously?? Does Yaraghi know any cancer patients, or people with MS, or ALS, or rheumatoid disease, or diabetes? I’m pretty sure the answer there is “no,” that he knows a whole bunch of polysyllabic “experts” due to his work at Brookings, but very few ASPs (Actual Sick People). The patient community is teaching the clinical community constantly about both medical research and business operations.

I’ll say it again: input from the patient community is, daily, saving the bacon of MDs/NPs/PhDs and other letter-after-name denizens of the medical-industrial complex and their minions.

So slow your roll, Niam, and the next time you meet an ASP, thank them for their *own* work on healthcare quality improvement.

If patients are not qualified to make medical decisions and rely on physicians’ medical expertise to make such decisions, then how can they evaluate the quality of such decisions and know that their doctor’s decision was the best possible one?

It’s spelled S-C-I-E-N-C-E, bitch.

But hey, most of gen-pop (people who are temporarily, not permanently, ASP – like when they break their leg, or get pneumonia) might not be as UpToDate (yes, many of us read PubMed, and even understand it) as a practiced e-patient ASP. So what do most people do when they need to find some on-the-ground help for a health issue? They hit the web … and usually find us. Or Dr. Oz, which is regrettable, but that snake oil PR machine has got a big f**king ad budget. But even if they hit Oz first, they usually wind up with us.

And hey, are DOCTORS even the real experts when it comes to evaluating the efficacy of their treatments? Plenty of evidence suggests that clinicians get as stuck in Usual Suspects-ville as does any other profession. I call it We’ve Always Done It This Way syndrome. It takes 17 years, on average, for proven science to arrive at the point of care. If you get diagnosed with [pick a really big disease], do you want to just trust that your MD is up on all the latest treatment options, or do you want to be *sure* s/he is? Welcome to Dr. Google, dude. Yelp reviews don’t turn up on condition-specific searches, but *we* sure do.

Since patients do not have the medical expertise to judge the quality of physicians’ decisions in the short run and are neither capable of evaluating the outcomes of such decisions in the long run, their feedback would be limited to their immediate interaction with medical providers and their staff members.

I’ve addressed the “science, bitch!” thing above, but let’s drill in on that “outcomes” point, shall we? Have you, yourself, ever tried to find outcomes data on a doctor? Pack a lunch. A lunch that can last for days. Physician Compare on Medicare’s (CMS) site looks like it could serve up some stats … but it doesn’t serve up much beyond “has EHR tech that fulfills Meaningful Use requirements.” Physician Quality Reporting System (PQRS – another CMS data bank project) serves up a whole lotta data – in table or spreadsheet form – but it’s pretty hard to parse “quality” from “takes Medicare” or “participates in PQRS” or “participates in eRX.” No notations as to whether s/he is Dr. Hodad.

How about, rather than bitch about patients who want to serve up UX (User Experience) data on their clinical teams, you use your keyboard to help create some clarity on quality reporting that can be understood BY. AVERAGE. HUMANS.

Instead of the quality of the medical services, patients would evaluate the bedside manners of physicians, decor of their offices and demeanor of their staff.

Bedside manner is no indication of the value of the care received at the hands of a clinician. I’ve had doctors look deep into my eyes, hold my hand, and then do a hard sell for a pharmaceutical product of questionable efficacy for my condition. I’ve taken a show about that on the road (sort of), which you can read about here.

Office decor reviews for doctors’ offices will only add ordnance to the arms race that US healthcare has become, where providers build more and more luxurious settings for us to get questionably effective care in … and then charge us higher fees for that care, since marble is really expensive.

To choose the best medical provider, patients are encouraged to rely on measures of medical expertise and avoid invalid online reviews. 

And just how the French-pressed **** are we supposed to do that, Niam? Having the whole alphabet after your name on a list of medical specialty MDs is no guarantee, at all, of either efficacy of care, or basic humanity.

Dr. Farid Fata had a solid platinum set of credentials as an oncologist – residency at Maimonides Medical Center, an oncology fellowship at Memorial Sloan Kettering, and a respected practice in the Detroit metro area for over a decade – until the FBI burst into his offices on August 6, 2013 to arrest him for fraud. He’d diagnosed and treated people for cancer who did not have cancer. BTW, there were no Yelp reviews for his practice.

Here’s the thing: patients KNOW STUFF. Rather than telling us to shut up and stop Yelping, how about you recommend *listening* as a cure for what ails US healthcare? I’m a Yelp Elite reviewer – that and $4 will get me a crap fancy coffee at Starbucks – who’s a globally recognized patient voice, and I’ve posted four reviews of health/medical facilities (a 3% rate of review in my total number of 141 reviews to date). Two of those facilities are mammography practices. I’ve had breast cancer, so as experts go … yeah, I am one.

I don’t use Yelp reviews on my checklist for choosing a new member of my clinical care team, because I’m an e-patient expert with a massive global network in both the medical and patient communities.

So, hey, Niam, what’s your recommended roll for someone who’s got [insert suspected diagnosis here] and is looking for credible, actionable information to inform their decision tree? Until the clinical side of the house gets their outcomes reporting sh*t together … people gon’ Yelp.

Shut up and deal.

yelp welcome screen

Filed Under: Business, Find the funny, Healthcare, Media commentary, Storytelling Tagged With: Business, comedy, e-patients, health care, health care reform, Healthcare, humor, media, mighty casey media, politics, Social media, Storytelling, technology

« Previous Page
Next Page »

Primary Sidebar

Connect

  • Facebook
  • LinkedIn
  • Medium
  • Twitter
  • YouTube

MyData Global

image of MyData member logo

My Podcast

My Podcast

ORCID (proof I can work straight)

ORCID iD iconhttps://orcid.org/0000-0002-9727-1928

Browse

"Cancer for Christmas" #epatient brand branding Business cancer career casey quinlan chemotherapy cochrane comedy comedy writing disruptive women in health care e-patients education employment entrepreneurs Healthcare health care healthcare costs healthcare economics health care reform health insurance humor linkedin media media relations medical monopoly mighty casey media news participatory medicine patient engagement personal branding politics PR presentation skills richmond richtech science Social media Storytelling technology venture forum virginia web

View Posts by Category

  • Business
  • Crisis communications
  • Entrepreneurs
  • Find the funny
  • Healthcare
  • Media commentary
  • Politics
  • PR
  • Social media
  • Storytelling
  • Technology
  • Women in Business

Archives

Before Footer

Subscribe

Health + Science snark delivered, fresh to your inbox!

Footer

My QR Code

My QR Code

Explore

  • Home
  • Activate the Mighty Mouth
  • Cancer for Christmas
  • Da Blog
  • Healthcare Is HILARIOUS!
  • My Story
  • Portfolio

Work With Me

  • Presentation Coaching
  • Right Care Alliance
  • Rent My Brain
  • Got content?
  • Story Bank
  • Quick Start
  • Speaking

Connect

Connect
  • Facebook
  • LinkedIn
  • Medium
  • Twitter
  • YouTube

Mighty Casey Media © 2020

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

logo on white background with mighty casey media in block letters
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies to provide the best user experience possible.Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping understand which sections of the website you find most interesting and useful. Settings are yours to control.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

More information about our Cookie Policy