media relations Archive

New Golden Rule: See something? SAY SOMETHING.

Recent events have led me to believe that the world is populated by blind people. Or at least people who are easily sold on crazy. One of those recent developments is the unfolding drama at Penn State, where icons of college sports – both the college and the coach – have been revealed to have [&hellip

Read More…

Raising Cain … then lowering him. 3 tips to avoid that mistake.

The quadrennial silly season known as the US Presidential race has been in full cry on the Republican side for about six months now, with some highly entertaining spectacle already on display. Unfortunately, a popular favorite, Herman Cain, who had built up quite a head of steam as a leading contender, has been somewhat sidelined [&hellip

Read More…

Being in business means you’ll ALWAYS have to say you’re sorry.

I don’t care what being in love means regarding saying you’re sorry. Personally, I think Erich Segal’s book sucks, but I digress. If you’re in business – running one, managing one, working for one – you’re in the apology business. In fact, being human puts you in the apology business 24/7/365. And business always needs [&hellip

Read More…

Event PR: Plan or #fail

One of the best arrows in an organization’s business-building quiver is a well-executed event. Doesn’t matter if it’s a seminar featuring your company’s expertise, or a massive trade show effort in Vegas – planning is critical to achieving that “well-executed” tag. And, other than the actual value-delivered-in-the-room, nothing matters more than your PR strategy and [&hellip

Read More…

Media Relations – It’s All About Relationships

Your company is about to launch a new product or service that will raise the achievement bar in your industry. You want to make sure that every customer for your innovative offering hears the buzz, and acts on it by buying it – in droves. You write a press release announcing your exciting news, and [&hellip

Read More…