pharma Archive

“How much is that?” is a critical question in healthcare

This story from PBS Newshour clearly shows how important it is to ask questions, and shop around, when it comes to prescription drug prices. Think a generic drug guarantees a lower price? Not so much. Watch this story, and learn how the same generic drug can cost anywhere from $11 to $455. The best way [&hellip

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Snowflakes and bitch-slaps at the ePharma Summit

I had the great good fortune of being asked (by WEGO Health) to participate on a panel titled Social Media for Pharma: A Match Made in Heaven or Hell? at the ePharma Summit in New York (#epharma) earlier this week. When the opportunity presented itself, I asked to be registered for the whole event so I [&hellip

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FDA paranoia – who knew?

In its rigorous search for food & drug safety, the FDA added searching through the personal emails of agency employees who questioned FDA decisions. That would be an oops – for both sides of that story. Here’s the lowdown: on Sunday (Jan. 29, 2012) the Washington Post reported that the FDA was being sued by [&hellip

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Healthcare: It’s time for us to #arabspring this b*tch

I had the opportunity to speak at a digital pharma marketing conference – DTC Perspectives’ Marketing to the Digital Consumer – last week. “DTC” is Direct To Consumer, by the way. I was representing the patient voice, at the invitation of my friends at the health activist community WEGO Health. It was terrific for several [&hellip

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