press releases Archive

Please release me…

I read a lot of press releases. I also write a fair number of them. Most of the ones I read – the ones I didn’t write, at least – lead me to wonder what the purpose of the exercise was. Dateline: Anywhere, USA, Today XYZ, Inc. is pleased to announce the appointment of Fred [&hellip

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Media Relations – It’s All About Relationships

Your company is about to launch a new product or service that will raise the achievement bar in your industry. You want to make sure that every customer for your innovative offering hears the buzz, and acts on it by buying it – in droves. You write a press release announcing your exciting news, and [&hellip

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