public relations Archive

Jumping the Shark. And Jumping the Gun. Both bad ideas.

{EAV_BLOG_VER:fa0340bcabef07a3} Netflix jumps the gun When you announce a price increase, timing is everything. Netflix learned that the hard way when they broadcast a 62% price hike – from $9.99 to $15.98 – on their basic discs-and-streaming subscription package. The screaming was heard everywhere from backyard barbeques to CNN. Netflix’s earning call was today – [&hellip

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The 9 Rules of Media Relations Crisis Management

As the tragedy at the Sago mine in West Virginia unfolded on our televisions and front pages in January of 2006, I’m certain we all wondered how the story could have become such a terrific example of corporate media-relations bungling. Perhaps I was in the minority thinking the bungling was terrific, but I’m in the [&hellip

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