Mighty CaseyI’ve been busy.

I’m a storyteller, speaker, media strategist, and writer with an extensive background in broadcasting, theater, and stand-up comedy. I believe that it – business, and life – is all about the story.

Telling a great story attracts and engages your target market, driving the growth of your brand.

I studied theater and performance at the University of San Francisco, American Conservatory Theater, HB Studios, and the American Comedy Institute.

From there, I launched a two-decade career in broadcast news and sports, covering stories for Dateline and Today, presidential campaigns, wars, presidential campaigns that turned into wars, NFL Playoff games, Stanley Cup hockey, and the NBA.

The highest and best use of my theater and improv training came when I talked my way out of police custody in Saudi Arabia during Operation Desert Shield in 1991. I talked my way out of jail, and then got to stay in Saudi for four months – I’m still not sure that was really a win, but it’s a great story.

I honed my in-the-moment skills doing stand-up comedy, performing at Caroline’s, Gotham Comedy Club, Catch A Rising Star, and the New York Comedy Club. After facing drunken hecklers, corporate audiences are a walk in the park.

Just days before Christmas in 2007, I was diagnosed with breast cancer. I used the experience to write a book about managing medical care, “Cancer for Christmas: Making the Most of a Daunting Gift“, which became an Amazon Best Seller in October 2009.

It’s all about the story – whether you’re building a company, a brand, or a community.

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