Are you in the healthcare sector, and struggling to figure out this whole patient engagement thing? Is your product or innovation team sucking up serious time and money, but never finding the right mix to getting people – clinicians OR patients – charged up about what you’ve built?
You have a story problem. I can help. I’m the comedy health analyst – I’ll help you find the funny in even the most dry and academic health policy projects and issues. Humanity runs on stories, extra bonus points if those stories make the audience laugh over the shared humanity woven into them.
Welcome to the #NoBullshit zone – the stories I help build aren’t fables, or myths. They’re documentaries about the impact of yesterday, the possibilities of today, with visions of better for tomorrow.
Rent my brain for $150/hour, an hour at a time or longer, and I’ll help you and your organization start to identify how to connect with the people/patients whose attention and loyalty you’d like to attract.
In the patient engagement game, I’m not exactly chopped liver. The WHO tagged me as a patient engagement expert in 2014, based on my participation in the project that built the Patient Engagement Roadmap.
Reach out if you’d like to rent the contents of my cranium. Here are some of the things we can explore:
A deep dive into what your value proposition really is – your STORY – and who needs to know about it. What’s the perception of your products and services in your sector, and in your target market? And – secret sauce! – how can you use appropriate humor to humanize your story, to really attract the people who need what you’ve got?
Your brand is not your logo, or your tagline.
Your brand is the gut feeling someone has when they see your logo, or hear your tagline. It’s an emotional connection. Using humor – what I call “finding the funny” – to tell your brand’s story can open up a floodgate of interest and loyalty in a target audience … if it’s used correctly. I can help you identify your strengths, and build humanity-through-humor frameworks to help you share those strengths. Authentic, culturally appropriate (more secret sauce!), humor-rich messaging that creates a solid connection with the people and organizations you want to attract and influence.
Social web assessment
A look at your online presence, and how you can weave a web of connection and engagement with your target audience using the emotional-connection tools that communicate your value.
Based on those two core Mighty Casey Media services, I can help you figure out how to build a content library that includes
Anything from quick audio takes to deep dives with expert voices (with a transcript, always, ’cause accessibility is key)
Could be as simple as your latest pitch deck with a voiceover, or documentary-style coverage of a current project (with captioning, since … accessibility)
Be your own magazine with blogging; who are your subject matter experts? Who in the community you serve has a story to tell about what you’ve delivered in that community? Adding audio versions checks that accessibility box, too.
One of my core services for org leaders and project teams. If your team is talking about what you do at anything from annual research meetings to community events to the ever-present Zoom klatsch (hello, 2020 pandemic times!), I can help you build a presentation with punch. And build a Story Bank while we’re at it.
Get in touch today to find out more, and to get started!