• Skip to main content
  • Skip to footer

Mighty Casey Media: Comedy Health Analyst

Stop screaming. Laughing hurts less.

  • Home
  • Work With Me
    • Rent My Brain
    • Got content?
    • Speaking
    • Presentation Coaching
    • Story Bank
    • Quick Start
  • My Story
  • My Work
    • Portfolio
    • Cancer for Christmas
  • Blog
  • Contact

One of the Most Effective Sales Tools Ever – Storytelling

July 2, 2008 by Mighty Casey 1 Comment

I just watched the July 1 edition of The Big Idea with Donny Deutsch, and I just stopped jumping around and cheering.

Hey, I’m an enthusiastic girl – what can I say?

Why the excessive enthusiasm? Every single person on the show said that there was one fail-safe tool that was always part of their sales approach:

STORYTELLING

This was an E ticket ride, panel-wise, too: Lisa Robertson, Joe Maloof,  Michael Port, Donna Flagg, Kendra Scott, Michael Port, Guy Kawasaki, Dave Lakhani, and Janine Driver. They all spoke of the power of storytelling in business. So did Deutsch, who as an advertising legend certainly knows the power of a great story better than anyone.

Want to warm up a first meeting? Tell a story. Want to show the power of your product or service? Tell a story. Want to communicate your value better than any set of features and benefits? Tell a story.

I’ve been heard in these precincts since Day 1 saying that your story is one of your most powerful business tools. I’ve also said, several times, that sales is a seduction, and you’ve got to take the Sheherazade approach: tell a compelling story. It will certainly save your business – maybe even your life!

That’s my story, and I’m stickin’ to it…

Related Posts:

  • How Health Insurance Design Affects Access to Care and Costs
    How Health Insurance Design Affects Access to Care and Costs

Filed Under: Business, Media commentary, Storytelling Tagged With: brand, Business, narrative, Storytelling

Before Footer

Subscribe

Health + Science snark delivered, fresh to your inbox!

Footer

My QR Code

My QR Code

Explore

  • Home
  • Activate the Mighty Mouth
  • Cancer for Christmas
  • Da Blog
  • Healthcare Is HILARIOUS!
  • My Story
  • Portfolio

Work With Me

  • Presentation Coaching
  • Right Care Alliance
  • Rent My Brain
  • Got content?
  • Story Bank
  • Quick Start
  • Speaking

Connect

Connect
  • Facebook
  • LinkedIn
  • Medium
  • Twitter
  • YouTube

Mighty Casey Media © 2020

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

logo on white background with mighty casey media in block letters
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies to provide the best user experience possible.Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping understand which sections of the website you find most interesting and useful. Settings are yours to control.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

More information about our Cookie Policy