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Medical Monopoly: Medicine has a major image problem

Medical Monopoly: Medicine has a major image problem

When you hear the word “monopoly,” does it fill you with a warm and fuzzy feeling? (Unless you’re Hasbro, you really should say no, unless you’re a cyborg.) Healthcare is a monopoly. We can’t DIY cancer treatment, or surgically repair a

Mighty Casey February 12, 2013April 20, 2013 Business, Healthcare, Media commentary, Politics, PR, Social media, Storytelling, Technology 2 Comments Read more

Smokin’ deal. Brand/Social media audit. Get 2013 started right, CHEAP!

smoking hot stuff

It’s almost 2013. Want to set your brand storytelling on fire for the New Year? Looking to get your branding on social media in sync and hotter than Christmas in July? Longing to create some emotional heat in the hearts

Mighty Casey December 11, 2012December 27, 2012 Business, Entrepreneurs, Social media, Storytelling, Women in Business No Comments Read more

HealthWorksCollective video interview series … and me

HealthWorksCollective video interview series … and me

I had the privilege of talking to Joan Justice, who’s heading up the new HealthWorksCollective channel, which is part of the Social Media Today online media empire. My topic is the one that is becoming my tagline: healthcare costs, and “how much IS that?”

Mighty Casey October 31, 2012October 31, 2012 Business, Healthcare, Social media, Storytelling No Comments Read more

Don’t wind up on the least-wanted list

unfortunate xmas decisions

Yes, kids, it’s that time of year again. ChristmaHanaKwanzaKah is once again in the hearts and on the minds of everyone from sea to shining sea – and beyond – so it’s time for a remedial lesson on How to

Mighty Casey December 5, 2011 Business, Find the funny, PR, Storytelling 2 Comments Read more

New Golden Rule: See something? SAY SOMETHING.

bathroom bolshevik breeding

Recent events have led me to believe that the world is populated by blind people. Or at least people who are easily sold on crazy. One of those recent developments is the unfolding drama at Penn State, where icons of

Mighty Casey November 14, 2011June 13, 2012 Business, Crisis communications, Media commentary, PR No Comments Read more
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