branding Archive

UPDATE: Patients ARE smarter (and louder) … here’s proof

It’s been a fun week here in Mighty Casey Media Land. We kicked off the week a little early (on Sunday) – the 411 on that is available here, and some of the social exhaust is available on Storify here and here. One member of the e-patient posse worried that the guy was gon’ have [&hellip

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Medical Monopoly: Medicine has a major image problem

When you hear the word “monopoly,” does it fill you with a warm and fuzzy feeling? (Unless you’re Hasbro, you really should say no, unless you’re a cyborg.) Healthcare is a monopoly. We can’t DIY cancer treatment, or surgically repair a broken hip for ourselves, so we have to go to the medical-industrial complex to regain [&hellip

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Smokin’ deal. Brand/Social media audit. Get 2013 started right, CHEAP!

It’s almost 2013. Want to set your brand storytelling on fire for the New Year? Looking to get your branding on social media in sync and hotter than Christmas in July? Longing to create some emotional heat in the hearts of your customers? Here’s how you can get 2013 off to a smokin’ hot brand-storytelling [&hellip

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HealthWorksCollective video interview series … and me

I had the privilege of talking to Joan Justice, who’s heading up the new HealthWorksCollective channel, which is part of the Social Media Today online media empire. My topic is the one that is becoming my tagline: healthcare costs, and “how much IS that?&#

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Paranoia: American as apple pie. And gunpowder.

Yesterday (Monday, April 2, 2012) the US Supreme Court handed down a 5-4 decision on the legality of strip searches in jails and prisons. The news is not good for anyone who gets arrested – guilty or not – and proves that the precept of “innocent until proven guilty” is sinking beneath the surf of [&hellip

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